How Goya, Pillsbury are driving an increase in social influence


First Published on MarketingDive

Dive Brief:

  • Goya jumped five spots to reach the No. 2 spot in Engagement Labs' TotalSocial ranking of how food brands are faring in face-to-face (offline) and social media (online) conversations, per a news release. Pillsbury moved from thirteenth place to No. 5, thanks to its success in driving offline conversations.
  • Betty Crocker topped the list. However, its parent company General Mills saw the biggest decline in the category and fell out of the top 10 because of a drop in offline influence and brand sharing, a measure of how much consumers are talking about a brand's marketing campaigns face-to-face.
  • The brands filling out the top 10 rankings include Hershey's at No. 3 and Perdue Chicken at No. 4. Oreo, Quaker Oats, Doritos, Cheerios and Frito-Lay were ranked sixth to 10th, respectively.


Read the full FoodDive article, here.

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