FintekNews – Engagement Labs’ TotalSocial™ rankings reveal top financial services brands based on Word of Mouth & social media conversations
In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. The rankings of the top U.S. financial services brands are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations.
The analysis finds that, of the conversations taking place about financial services brands, the majority of them are happening offline (face-to-face) as opposed online (social media).
In fact, the top three brands on the list – Fidelity Investments, American Express and Bank of America – all perform substantially better offline than online. This likely reflects the desire of consumers to talk about financial matters with people in more private settings, and suggests the importance for financial marketers to understand the triggers of offline conversation so they can earn a place in those discussions.
For the full FintekNews article, click here.
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