Engagement Labs scores top brands among offline and online influencers
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence.
That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab.
It’s part of the latest installment in the Lab’s TotalSocial Brand Award Series, which is also pointing to Regions Bank, CVS and NyQuil as the brands most successful with online influencers in the U.S.
The Award Series measures what the Lab calls “the four drivers of brand performance” among online and offline influencers: the more-positive-than-negative sentiment in conversations, the influence itself, the sharing of a brand’s marketing/ads and the volume of conversation the brand is generating.
Read the full MarketingLand article, here.
For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/
For sales contact us at: firstname.lastname@example.org
For media inquires contact us at: email@example.com
Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?
Request a demo today and learn more about TotalSocial by emailing firstname.lastname@example.org
For media inquiries please contact email@example.com