Dove Drops, Bath & Body Works and Sephora Both Rise in ‘Social Influence’
In Engagement Labs' latest TotalSocial rankings of social influence among personal care and beauty brands in the US, Dove lost its number one spot after consumers criticized two of its marketing campaigns as insensitive. Meanwhile, Maybelline's hiring of its first male brand ambassador helped lift it into the top 10.
The analysis looks at how each personal care and beauty brand has performed in consumer conversations over the last six months, compared to the company's previous ranking in May 2017. The New York-based company contends that as a more expansive definition of beauty enters the mainstream, consumers are rewarding brands that get it right, while quickly retreating from those that miss the mark. Engagement Labs' latest analysis of consumer conversations related to beauty and personal care brands illustrates this shift.
In the latest ranking, Bath & Body Works and Sephora moved into the number one and two positions, respectively, and Maybelline, Old Spice and MAC Cosmetics debuted in the top 10, pushing out Neutrogena, Gillette and Head & Shoulders. Several brands, including Clinique, Nivea, L'Oréal, and Pantene, kept their top 10 status with only small changes in ranking and associated TotalSocial score.
Read the full Happi article, here.
For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/
For sales contact us at: email@example.com
For media inquires contact us at: firstname.lastname@example.org
Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?
Request a demo today and learn more about TotalSocial by emailing email@example.com
For media inquiries please contact firstname.lastname@example.org