Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs.

When consumers love a brand, they don’t just purchase its products and services, they are more likely to recommend that brand, talk about it with friends and engage with its marketing content. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the most loved brands based on positive conversations happening online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series.

Disney World, Wegmans and Febreze were the top finishers offline, and Perdue Chicken, CVS and Hampton Inn were the top finishers online.

Read the full MarketingDaily article, here.

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