January 7, 2016
by Hilary Milnes, Digiday

There’s more to the Tiffany brand than its signature shade of baby blue, and the jewelry retailer is putting it out there 140 characters at a time.

“We found our groove on Twitter,” said Diana Hong, vp and creative director of global digital marketing at Tiffany & Co. “It’s an interesting platform for us. The Tiffany brand, historically, has created a culture around language, and we’ve found that in 140 characters, there’s so much you can say that’s impactful.”

Original article here.