Modern air travel is hardly the most pleasant experience for most people. But some airlines do a better job at making it more bearable than others.

“How responsive you are online, particularly for the airline industry, can be a terrific opportunity to help build your brand,” said Ed Keller, CEO of Engagement Labs, which ranked the top airlines based on both their social media as well as word-of-mouth performances. Engagement found that JetBlue and Alaska were the top airlines both online and offline, having the greatest consistency in terms of volume, sentiment, engagement as well as reach.

Online, we looked at data from Unmetric to see how JetBlue, Alaska, American, Southwest, Delta and United stack up against one another in terms of user base, engagement and sentiment.

Read the entire Digiday article, here.

For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com

About TotalSocial^TM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com

For media inquiries please contact media@engagementlabs.com.