Get to know Generation Z

Dairy Foods

The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come.

October 23, 2018

Generation Z — comprising consumers aged 11 to 22 in 2018 — has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, according to global market research firm Mintel. Also known as the iGeneration, Gen Z is the most diverse in U.S. history, Mintel research shows.

Mintel revealed how the diverse and tech-savvy Generation Z is set to transform food and beverage formulation in the coming years during a presentation during IFT18.

Dairy processors would be wise to pay attention to this generation’s unique wants and needs. As Engagement Labs reports in its August 2018 report titled “Gen Z: The TotalSocial Generation,” Gen Z is expected to account for 40% of all consumers by 2020.

25% - That’s the percentage of U.S. teens age 15-17 who say they worry about staying healthy. Another 49% agree that drinking soda is unhealthy.

13.4 - That’s the average number of conversations a Gen Z consumer has about brands, products and services each day, one-third more than the average 9.9 conversations among people in older generations.


Read the full Dairy Foods article, here.

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