08/30/2018

NEW YORK — Generation Z, the teens of today and the consumer powerhouse of tomorrow, is shunning drives to retail malls in favor of walkable trips to neighborhood convenience stores.

Engagement Labs’ Gen Z: The TotalSocial Generation study offers insights on Gen Z’s preferences as consumers by looking at their conversations about brands on social media and in the real world.

Among the preferences revealed in the study is that there's a shift happening to a preference for "around the corner retail" in place of destination retail. This is benefiting "neighborhood" convenience stores and drugstores.

7-Eleven is up by more than 300 percent among Generation Z in terms of frequency of conversation, while Aldi's, Walgreens and CVS are also posing double- and triple-digit gains. On the other hand, the biggest declines seen among teens since 2013 are Nordstrom, JCPenney, Kohl's, Macy's, Kmart, Sears and TJ Maxx.

Read the full Convenience Store News article, here.

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