When it Comes to Consumer Conversations, Macy’s is Trending While Nordstrom and Under Armour Fall Behind
Engagement Labs Reveals Consumer Conversation Trends in TotalSocial® Rankings of Top U.S. Retail and Apparel Brands Based on Word of Mouth and Social Media Conversations
The rapid rise of ecommerce channels combined with growing number of choices to purchase goods is leading to unpredictable consumer shopping behavior. This market dynamic makes it imperative for retail and apparel brands to focus marketing strategies that will get consumers talking, which in turn drives traffic to their stores or their websites. To help retail and apparel brand marketers better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its updated TotalSocial® rankings of social influence among retail and apparel brands in the U.S.
The report looks at how each retail and apparel brand has performed in social conversations over the past six months, compared to the Company’s previous ranking in May 2017. According to Engagement Labs’ report, Macy’s, Lowe’s and Target all made their debut into the top ten ranking—pushing Nordstrom, Under Armour, Forever 21 and IKEA out of the top ten.
Read the full Retail Dive article, here.
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