Posted on May 7, 2019 by Patty Odell

Getting people to talk about your campaign and share it virally is the reward for great marketing.

A new ranking from Engagement Labs looked at close to 500 consumer brands from a wide variety of categories to unearth the most talkworthy marketing campaigns. The ranking is based on the extent to which people share or talk about a brand’s marketing or advertising content either online via social media or offline via face-to-face conversations.

An interesting mix of categories from video games to beverages to cosmetics to consumer-packaged goods appear on the ranking indicating that a vast variety of marketers are working hard to amplify marketing campaigns.

In the online sharing category, Playstation took the top spot with its ad for Marvel’s Spider-Man that aired on NFL’s opening night. Also in the mix for the brand was its “God of War” campaign that helped make it the fastest selling PS4 exclusive. Red Bull and its new Aston Martin roared into second place for its flagship Formula One team Red Bull Racing. F1 is a huge moneymaker for the brand, bringing in a reported $10.3 million in profit in 2018, Engagement Labs says.

“PlayStation and Red Bull are on top of their game when it comes to giving consumers content that’s worth talking about,” Ed Keller, CEO of Engagement Labs says. “Both brands understand the value of telling stories that excite fans, and they are good at execution, too. Nowadays, brands need to be prepared to invest in effective storytelling.”

Read the full Chief Marketer article, here.

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