by Marianne Wilson, Editor-in-Chief

A regional grocery powerhouse is the brand most positively talked about in offline conversations — ahead of more than 650 brands across all consumer categories.

Trader Joe’s and Lego took the top two spots in the offline ranking of data and analytics firm Engagement Labs’ sixth annual “TotalSocial Most Loved Brands” study. The analysis ranks the most loved brands based on positive conversations about the brand happening offline (via face-to-face conversations, phone, emailing, texting — or any channel other than posting on social media).

The study also ranks the most loved brands in online (social media) talk, with American Family Insurance and beauty retailer Lush coming out on top.

“Consumers are passionate about brands, and this generates brand talk,” said Steven M Brown, president of Engagement Labs. Our TotalSocial data reveals the importance of earning positive talk and recommendations from consumers goes beyond connecting with them and delivering great experiences – brands that deliver become beloved.”

• Trader Joe’s is a consistent winner on the TotalSocial Most Loved Brand awards with a sentiment score of 91 and the retailer enjoys a significant competitive advantage. Other supermarkets lag behind at quite a distance earning scores well below Trader Joe’s, including H-E-B (77), Aldi (68), Food Lion (63) and Publix (61).

Read the full Chain Store Age article, here.

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