CBS Following Keller Fay’s New TotalSocial for TV
System tracks viewer conversations about TV shows both on and off line
Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts.
Keller Fay, part of Engagement Labs, says the system provides information for comparing and combining online and offline comments and measures sentiment for conversations about TV shows. TotalSocial also offers diagnostic analysis about the shows it tracks. Read More