Kantar and Engagement Labs Launch New Partnership

Business Leader

October 10, 2018 at 11:15 am

Posted by: Barney Cotton


Focusing exclusively on social media mentions has left brands deaf to half of consumer conversations about their products and services, according to Kantar.

Although social media has been ground-breaking in changing the way customers review and recommend brands, offline conversation is still the principal channel for sharing both positive and negative experiences.

To bridge the gap, Kantar’s Analytics Practice has signed a multi-year deal with consumer analytics firm Engagement Labs to help brands build a holistic picture of how they are perceived.

The new partnership will combine analysis of everyday ‘word of mouth’ conversations with social media data, using Engagement Labs’ TotalSocial platform.

TotalSocial combines social listening – the analysis of public posts and shares on social media and blogs – with consumer surveys to understand how people pass on information and talk about specific brands in their daily lives.


Read the full Business Leader article, here.

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