Business Insider – RANKED: The 10 best fast-food chains on Instagram
April 26, 2016
by Kate Taylor, Business Insider
"Instagram and food are kind of made for each other — I would say it’s the perfect platform for food," Sonic CMO Todd Smith recently told Business Insider.
However, if Sonic wants to successfully turn Instagram likes into fast-food sales, it needs to catch up with the competition.
Engagement Labs recently released a report ranking the top restaurant brands on social media, according to Nation's Restaurant News. The tech and data company ranked the chains by measuring engagement (an amalgam of likes, comments, favorites, shares, clicks, etc.) generated by content, as well as how many users could be exposed to content through organic, viral, and paid reach.