Consumer conversations and social influence for brand success

Bulldog Reporter


by Engagement Labs | Apr 20, 2023


The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers.

In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT and alike that utilizes artificial intelligence to engage in natural language conversations, and the increasing significance of digital advertising make it crucial to comprehend the power of consumer conversations.

Engagement Labs recently conducted a study on the Most Loved Brands in America, which underlines the importance of engaging with customers and providing a positive brand experience.

To succeed in today’s cutthroat environment, brands need to prioritize establishing strong relationships with their customers and consistently delivering positive experiences. This entails investing in unique marketing strategies that cater to both social media and real-world conversations.

The most loved brands in America

One example of the power of consumer conversations is the success of the most loved brand in America. Engagement Labs most recent study found that Trader Joe’s and American Family Insurance are the most loved brands in America in offline and online respectively.



Read the full Bulldog Reporter article, here.

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