Consumer conversations reveal big differences in most loved brands online and offline
by Richard Carufel | Mar 20, 2020 | Public Relations
The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it. For this reason, marketers are looking to foster a brand evangelist movement and a community of active brand advocates to boost every campaign.
New research from data and analytics firm Engagement Labs confirms that brand evangelism is important, since positive consumer conversations about the brands they love can accelerate and grow business. The firm’s latest data and brand ratings shows that 19 percent of all consumer purchases are driven by these kinds of consumer conversations.
Most loved brands offline
Nintendo Switch, the fastest-selling console of the current generation, and Gain laundry detergent zoomed up the list of brands most positively talked about in offline conversations, both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions, respectively, in Engagement Labs’ TotalSocial system.
Most loved brands online
Meantime, online brand conversations generated a completely different list of most loved brands, including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk. Only one brand, Unilever’s Dove Men + Care, managed to rank among the most positively talked about brands both online and offline.
Read the full Bulldog Reporter/Agility PR article, here.
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