At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms. With the increased fragmentation of media and the shrinking of consumer attention spans, it is imperative to not only be creative, but to encourage sharing and conversations. New research from Engagement Labs finds that “talkable marketing” is one of the factors that drives 19 percent of all consumer sales.

In a recent analysis of more than 500 consumer brands in a variety of categories, the firm ranked those with the most talkworthy marketing campaigns. The rankings are based on the extent to which people are sharing or talking about a brand’s marketing or advertising both online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series.

Read the full Agility PR Solutions article, here.

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