Which brands most successfully activate consumer influencers?
According to new research from Engagement Labs, Ferrari and Regions Bank earned top distinction as the brands most successful with everyday influencers—those friends, family and colleagues who frequently and maintain large social networks—both online (via social media) and offline (via face-to-face conversations).
The firm’s Brand Awards series is based on its proprietary TotalSocial data, which continuously measures the four most important drivers of brand performance: influence, sentiment (having more positive than negative conversations), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), and volume (a measure of how much conversation a brand is getting).
Earlier this month, the company released its ranking of the Most Loved Brands based on sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with the highest online and offline influence scores in 2017.
Read the full AgilityPRSolutions article, here.
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