Which brands are most successful with everyday influencers?

Brands that understand who their everyday influencers are, and what topics drive them, tend to be more successful in engaging the audience about their products -- and it shows.

Social media listening platform Engagement Labs has released its latest edition of its TotalSocial brand awards.

The report names the most successful brands who use everyday, or micro-influencers to engage their audience.

These influencers frequently give recommendations and maintain large online and offline, face to face social networks.

Read the full ZDNet article, here.

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