News
BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization
US/US-HISPANIC MARKET
According to research from Accenture cited by eMarketer, 41% of consumers have switched the brands they buy from because of poor personalization, and 50% say that they did so because of “poor customer experience” in general. This mistake represents a total of $756 billion in lost retail and brand sales.
A new study from RetailNext found that 2017’s Black Friday event saw less foot traffic, but still experienced a combined 4.8% increase in sales compared to 2016.
A new study released today by Engagement Labs found that an estimated 19 percent of consumer sales are driven by offline and online social conversations.
Read the full Portada article, here.
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