Ruth Carson

March 14, 2020 12:58 AM EDT | Last Updated: March 14, 2020 1:30 PM EDT

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Disney has struggled to find the right programming for Disney+, its most important new business initiative in years. While subscribers of the five-month old streaming service jumped to 28.6 million by early February, it has seen a number of high-profile projects fizzle, including a “Muppets” series with Josh Gad and halting the production of the “Lizzie McGuire” show.

Disney+ saw a big jump in social media and other conversations after its launch, according to Engagement Labs, a market research firm that tracks such data. Weekly impressions for the service have trailed a bit since then and remain only a third of what Netflix generates. The Star Wars-spin off “The Mandalorian” has been the service’s biggest hit.

“For the shows, we only have data for ‘The Mandalorian’ for Disney+, which means it’s the only original show they have that has enough consumer conversations that can be measured in our platform,” Engagement Labs said.

Read the full Bloomberg News article, here.

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