Betty Crocker, Goya, and Hershey’s are the leading US brands for social influence


According to the latest TotalSocial ranking by Engagement Labs ​, Betty Crocker, Goya, and Hershey’s are the top three, with some big moves into the top ten for Pillsbury and Frito-Lay.

The ranking combines face-to-face (offline) offline and social media (online) consumer conversations*. The brands in the top ten (see table below) have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in September 2017.

“Our research has shown that consumer conversations drive approximately 19% of consumer purchases, or about $10 trillion in sales each year in the United States,” Brad Fay, Chief Commercial Officer of Engagement Labs, told FoodNavigator-USA. “About half of the impact comes from offline conversations, and half from online.



Read the full FoodNavigator-USA article, here.

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