Three retail brands are slaying the competition when it comes to using social media to drive their personal care and beauty sales.

Bath and Body Works, Ulta and Sephora have claimed the top three spots, when it comes to increasing brand performance through both face-to-face and social media conversations, according to the new “TotalSocial Ranking,” from Engagement Labs. The study analyzed customer sentiment for six months ending April 2018.

According to data, Bath & Body Works kept its crown as the top beauty and personal care brand. Sephora dropped slipped into third, down from second place six months ago. Ulta, which wasn’t part of the ranking during the last analysis, was ranked the as the second top beauty and personal care brand.

Read the full Chain Store Age article, here.

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