Arby’s broke records for the world’s largest and smallest ads to promote its switch to Coke

Dive Brief:

  • Arby's has officially switched to serving Coca-Cola products at its restaurants nationwide, and to announce the new beverage lineup, the fast-food chain set Guinness World Records for the world's largest and smallest ads, according to a news release.
  • The brand released a video on its social media channels explaining how the ads were created. The largest ad, which measures 212,000 square feet and covers nearly five acres, reads "Arby's Now Has Coke." It has been officially recognized as the largest advertisement by Guinness World Records. Arby's is displaying the ad in Monowi, Nebraska, the smallest town in the U.S., which has a population of one.
  • Arby's also collaborated with Georgia Tech's Institute for Electronics and Nanotechnology to create the smallest advertisement as recognized by Guinness World Records. Engineers used an ion beam to etch a message onto a sesame seed from an Arby's bun that reads, "A big announcement is coming. This isn't it." The seed, a teaser for the Monowi stunt, measures 735.36 square micron and was displayed inside an Arby's in New York City, the largest city in the U.S. Diners could view the ad using a Scanning Electron Microscope provided by Hitachi-HTA.


Read the full Marketing Dive article, here.

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