Apple Watch is the top brand this year in a year-over-year analysis of 500 consumer brands by Engagement Labs.

sIn its TotalSocial Rankings, the company identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations.

Apple Watch moved up more than 100 spots. Within the last 12 months ending May 2017, Apple released a number of product innovations including the iPhone 7, Apple Watch Series 2, and Apple AirPods, among others.

The remainder of the top 10 are: Bayer, USAA, Travelocity, WWE, hotels.com, H-E-B Texas Grocery, General Mills, TNT and Head & Shoulders.

Read the full MediaPost article, here.

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