In a category filled with innovation and interest, wireless carriers and the device makers are finding attention can cut both ways.

In its recent analysis of consumer buzz for the wireless industry, Engagement Labs found carriers like T-Mobile and MetroPCS made huge gains when it came to social — both online and offline — incidence, while device makers such as Apple and the Android operating system struggled.

“The telecom space is one that is constantly being measured by the innovations taking place,” Matt Phillips, associate vice president at Engagement Labs, tells Marketing Daily. “We saw different reasons why brands improved. Each brand has its own unique DNA, and that’s why it’s important to measure both online and offline conversations.”

Read the full MarketingDaily article, here.

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