Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Dive Brief:

  • Luxury automaker Lamborghini took the top spot in the TotalSocial ranking of top automotive brands in the U.S. based on social influence, according to an Engagement Labs report provided to Marketing Dive. The rankings measure the most important drivers of brand performance in offline and online conversations.
  • Toyota, BMW, Audi and Subaru made up the top five, respectively. Subaru jumped eight spots from the previous ranking, the biggest improvement in the top 10.
  • Ferrari dropped from first place to No. 6, in part because of a drop in the number of consumers talking about the brand online and offline. Tesla fell to No. 10 after being ranked second on previous lists. Honda dropped out of the top 10 and landed at No. 15.


Read the full Marketing Dive article, here.

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