Americafruit – Dole tops consumer engagement chart

Dole Food Company has been named one of the top-performing US food brands in a first-of-its-kind analysis of consumer conversations by Engagement Labs.

Dole was the top-rated food brand for online consumer sentiment, and was the only fresh produce brand ranked among other major consumer packaged goods companies.

Based on proprietary data measured over 12 months ending in January 2017, the TotalSocial rankings measure "the most important drivers of brand performance in the only continuous measurement of social media and word of mouth conversation", Engagement Labs said in its announcement of the rankings.

Read the full Americafruit article, here.

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