Do you remember how you felt last October after you heard that FBI Director James Comey was reopening the FBI’s investigation into Hillary Clinton’s possible illegal handling of classified communiqués while Secretary of State—just 11 days before the presidential election?

That news, which left me with a sinking feeling that all but erased the confidence I had in Clinton’s prospects after the three presidential debates, was the moment that Donald Trump won the election, according to an analysis released this week by a data firm that tracks the psychological elements below patterns of consumer behavior, moods and sentiment.

“Many Americans—and particularly those of us working in data-driven businesses—would like to see a credible, fact-based explanation for why the polls seemed to indicate a Clinton victory, but the election instead produced President Trump,” wrote Brad Fay, an executive with Engagement Labs, in the Huffington Post. Fay notes that pollsters were not all wrong, as Clinton won the popular vote by nearly 3 million votes. “But I do believe it was possible to show that the possibility of a Trump victory was rising more rapidly in the final week than opinion polls—and related prediction models—showed.”

Read the entire Alternet article, here.

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