Today’s polarized political environment is increasingly impacting brand marketers, as dramatically illustrated by Nike’s decision to launch a controversial campaign featuring ex-NFL player Colin Kaepernick.  So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of its target market was a key factor in the initial success of the campaign, as its share of positive word of mouth grew.

The intersection between brand marketing and politics is illustrated in a new way today as Engagement Labs, a leading social intelligence data and analytics company, has released an online quiz called “Do You Live in a Political Brand Bubble?” based on its data indicating that the advocates of many brands also lean strongly toward either Democrats or Republicans.

“Some brand allegiances are obvious, such as Democrats recommending MSNBC and Republicans recommending Fox News among cable news channels. But many other brands have advocates who lean red or blue as well, and are harder to guess,” said Engagement Labs’ Chief Commercial Officer Brad Fay. “Do Republicans or Democrats recommend Allstate for insurance?  What about State Farm? And which party’s supporters are more likely to travel booking sites Hotels.com and Trivago? These are all brands that lean red or blue, and factor into the new Engagement Labs quiz.”

Read the full AiThority article, here.

For more information on TotalSocial^®  or to request a demo, visit www.engagementlabs.com

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com

About TotalSocial^®

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?