The most talkworthy campaigns: Who’s winning—and what are they doing right?
by Richard Carufel | May 1, 2019
Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process—and according to new research from Engagement Labs, they drive an estimated 19 percent of purchases.
One of the best ways for brands to increase their revenues is to create marketing and advertising that stimulate conversations, whether they happen in offline, face-to-face conversation, or via online social media. With the decline of ad-supported television, it is becoming even more important for brands to use marketing messages that stimulate sharing, making it possible to reach more consumers with more persuasive content.
Who’s driving the most WOM buzz?
Engagement Labs reveals the brands that were the most successful in driving consumer conversations with advertising and marketing in 2018. Three financial brands, including Allstate, GEICO, and TD Ameritrade, were the best at driving offline conversations, while PlayStation, Red Bull, and Nintendo were best at driving online conversations in social media.
Read the full Agility PR article, here.
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