Engagement Labs and Dstillery partner to help brands tap into word-of-mouth audiences at scale
The data partnership fills that important void. It is based on the integration of proprietary data about offline word-of-mouth based on the Engagement Labs TotalSocial® data and analytics platform, matched to Dstillery’s AI-based anonymous consumer database. The segments cover the full range of consumer categories from CPG brands in food, beverages and household products, to highly considered purchases such as technology, telecom and automotive, as well as financial and travel services. The audience targets made are made available through Dstillery and programmatic ad platform.
“This is an important new opportunity for our clients and brands to reach a vital segment of consumers who are already talking about their brand and category, to drive advocacy that will amplify their messages and accelerate sales,” stated Ed Keller, CEO of Engagement Labs. “As a firm that prides itself on innovation, we are thrilled and proud to be associated with Dstillery with their impressive data offering of incomparable speed and flexibility. This partnership widens and builds our targeting capacity to help our clients to further enhance and galvanize their word-of-mouth strategies.”
“Our clients are highly interested in reaching powerful, new-to-market audience segments that will enable their media buying to be more efficient and effective. Word-of-mouth advocacy is of great interest,” said Peter Ibarra, Director Strategic Initiatives at Dstillery. “We recognize that Engagement Labs is a leader in consumer conversation data. Combining our data and technologies provides marketers and advertisers access to a new, highly valuable set of audience segments so they can prosper in our highly connected marketplace.”
Read the full Agility PR article, here.
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