Adweek – These Brands and Artists Won the Grammys on Social Media – People Magazine, Hyundai, Gucci are tops
February 16, 2016
by Chris Ariens, Adweek
Lady Gaga partnered with Intel for her David Bowie tribute at the 2016 Grammy Awards.
While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at least according to Engagement Labs' 2016 ranking of top Grammy-nominated artists.
Lamar took home five Grammys and Swift added another three, but Wiz Khalifa, The Weeknd and Charlie Puth were the biggest draws on Facebook, Twitter and Instagram, respectively, for the night. Swift was No. 7 on Facebook and Instagram, while Lamar peaked at No. 5 on Twitter.