Adweek, Social Times – Houston Chronicle Tops Facebook Publications; BuzzFeed Rules Twitter (Report)
January 28, 2016
by David Cohen, Adweek, Social Times
The Houston Chronicle was the most effective print publication on Facebook, while Business Insider topped the digital-only list, and the two winners for Twitter were The New York Times and BuzzFeed, respectively.
Those rankings were based on the eValue tool from Engagement Labs, which is made up of engagement, impact and responsiveness metrics.