Adweek, Social Times – Can Influencer Marketing Really Motivate Purchases? (Study)
March 31, 2016
by Justin Lafferty, Adweek, Social Times
More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there.
A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.