Adweek – Offline Conversation Is Still the Best Driver of Brand Awareness

August 9, 2016
by Carrie Cummings, Adweek

It’s official...

Here at Engagement Labs we have launched our new and groundbreaking TotalSocialTM measurement solution in the US and the UK!

We’re thrilled to share with you the world’s first ever measurement solution to measure ALL consumer conversations - both online AND offline.

And we’re not the only ones excited for the launch of TotalSocial. Adweek was extremely interested to hear about our new product and what it can offer marketers and brands.

Our President, Ed Keller, sat down with Adweek to discuss how offline conversation is a huge driver of sales and the importance for brands to track both online and offline conversation to have a TotalSocial perspective.


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About TotalSocialTM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing

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