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MarTech Series

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Published by Engagement Labs on March 15, 2019
Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive   Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals […]
The Shelby Report

Goya Foods Receives Awards From TotalSocial Brand

Published by Engagement Labs on March 13, 2019
  March 13, 2019 | Kristen Brissette Goya Foods was voted America’s No. 2 Most Loved U.S. Food Brand and placed in the Top 10 most-loved brands in the country, according to the second annual Engagement Labs’ TotalSocial Brand Awards. “We have always been proud of how near and dear Goya has been among Hispanic […]
El Diario Nueva York

Goya Foods es una de las 10 marcas ‘más queridas’ de Estados Unidos

Published by Engagement Labs on March 13, 2019
Es la única marca hispana en el top 10 y la segunda de alimentación más apreciada Goya Foods fue elegida como la segunda marca de alimentos “más querida” de Estados Unidos y entró en el Top 10 de las más queridas del país, de acuerdo con los premios Engagement Labs’ TotalSocial, que se entregan anualmente para reconocer la […]
Journal of Advertising Research

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising

Published by Engagement Labs on March 10, 2019
The Best Available Screen For Brand Building Is at a Crossroads Artie Bulgrin DOI: 10.2501/JAR-2019-008 Published 1 March 2019 … A significant value added is that television continues to be part of our everyday conversation. It “has the advantage that it is often watched socially, by two or more people at the same time” (Engagement Labs, 2019). Although […]
ZDNet

Your best loved brands, but where is tech?

Published by Engagement Labs on March 6, 2019
  Only two tech brands are included in the list of most loved brands, according to a new report. By Eileen Brown for Social Business | March 6, 2019 — 20:25 GMT (12:25 PST) | Topic: Social Enterprise   Generating positive brand experiences that consumers are eager to talk about with friends and family, both offline and online, ensures companies place in […]
Agility PR

New report ranks top brand leaders in activating influencer conversations

Published by Engagement Labs on March 4, 2019
  by Bulldog Reporter | Mar 4, 2019   … The firm’s Most Loved Brands rankings was released earlier in February based on net sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with […]
Abasto

Goya Commits To Donate 200 Metric Tons Of Food To The People Of Venezuela

Published by Engagement Labs on February 28, 2019
… “We unite with our brothers and sisters in Venezuela to bring nourishing food during a time of desperate need,” said Bob Unanue, President of Goya Foods. “I commend the support of the United States and other countries, private and public entities, and individuals who are also working diligently to ensure that the people of […]

Selling TV Viewing Outside The Home

Published by Engagement Labs on February 20, 2019
  by: Brad Adgate, Contributor Brad Adgate is an Independent Media Consultant   … Advertisers and agencies, though, are reluctant to include out-of-home viewing when negotiating with the networks. Barry Lowenthal, the CEO of the Media Kitchen, says the networks want to count out-of-home viewing since it benefits them. But he says that out-of-home viewing […]
Marketing Dive

Subaru extends new ads with tie-ins for popular TV shows

Published by Engagement Labs on February 19, 2019
AUTHOR: Erica Sweeney | PUBLISHED: Feb. 19, 2019 … Subaru is also the latest auto brand to embrace higher-quality product placements and in-show partnerships, with its integration with the CBS, TBS and TNT shows. In another example, Range Rover recently teamed up with Hulu on a futuristic car that appears in the streaming platform’s series “The First.” As the demand […]
Agility PR

The nation’s most loved social brands according to consumer conversations

Published by Engagement Labs on February 18, 2019
  by Bulldog Reporter | Feb 18, 2019   Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this […]