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The Shelby Report

Whole Foods Takes The Top Spot In Engagement Labs’ TotalSocial Ranking

Published by Engagement Labs on November 9, 2018
Date: November 08, 2018 Engagement Labs Inc., a data and analytics firm, on Nov. 8 released its TotalSocial top 10 ranking of supermarkets and hypermarket brands in the U.S. based on social influence., a data and analytics firm, on Nov. 8 released its TotalSocial top 10 ranking of supermarkets and hypermarket brands in the U.S. based on social […]

More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms

Published by Engagement Labs on November 9, 2018
Wire Contributor November 7, 2018 … This election cycle demonstrates that when it comes to political advertising, campaigns look for what influences voters most. Kantar Media/CMAG General Manager Steve Passwaiter noted, “The numbers speak for themselves. TV remains at the forefront of ad choices for political decision makers.” While final numbers are yet to be […]
AP News

More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms

Published by Engagement Labs on November 9, 2018
November 7, 2018 … While final numbers are yet to be confirmed, Kantar reports that political campaigns, PACs and other entities spent at least $3.01 billion on local broadcast television ads. Key races included: $115,537,020 spent in the Florida Senate race $63,452,900 spent in the Missouri Senate race $55,050,980 spent in the Nevada Senate race […]
Marketing Dive

Puma retools media strategy with account shift to Havas

Published by Engagement Labs on November 2, 2018
AUTHOR: Erica Sweeney PUBLISHED: Nov. 1, 2018 Dive Insight: As competition in the sportswear market heats up and top brands like Nike and Adidas continue to dominate, Puma is rethinking its media strategy to focus on quality over quantity. The move comes as the brand has experienced some internal disruptions. Earlier this year, French company Kering SA spun off […]
Abasto

Goya Foods, Always Present Helping the Community

Published by Engagement Labs on November 2, 2018
  by: Hernando Ramírez-Santos A young Hispanic girl with a serious heart condition dreamed of having a big Quinceañera, so the Make-A-Wish organization sought out Goya Foods to help fulfill the girl’s dreams, who depends on a pacemaker to live. The company not only responded with a donation of funds, but also helped her get […]
Agility PR

Are consumers living in a “political brand bubble?” Quiz yourself.

Published by Engagement Labs on October 26, 2018
by Bulldog Reporter | Oct 26, 2018 Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of […]
Dairy Foods

Get to know Generation Z

Published by Engagement Labs on October 26, 2018
The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come. October 23, 2018 Generation Z — comprising consumers aged 11 to 22 in 2018 — has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, […]
ZDNet

Which electronics brands are best for social influence?

Published by Engagement Labs on October 19, 2018
Despite huge budgets and exposure, the brands we expect to top the charts right now – do not – according to a new social ranking By Eileen Brown for Social Business | October 17, 2018 — 18:01 GMT (11:01 PDT) | Topic: Social Enterprise   New York-based data and analytics firm Engagement Labs has released its TotalSocial ranking of the top consumer electronics […]
Harvard Business Review

Brands Shouldn’t Believe Everything They Read About Themselves Online

Published by Engagement Labs on October 19, 2018
By: Joe Panepinto OCTOBER 17, 2018   … We think social-sentiment analysis has value as a part of a brand’s consumer intelligence plan, but we have some advice for those using it or about to embark on the journey: React, but don’t over-react.The type of consumers moved to post and share statements about brands (or […]
Marketing Dive

Reese’s #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

Published by Engagement Labs on October 19, 2018
AUTHOR: Erica Sweeney PUBLISHED: Oct. 15, 2018 Dive Insight: Reese’s Peanut Butter Cups are an iconic Halloween treat, often ranked No. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and […]