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MarTech Today

The newest Forrester Wave on social listening platforms expresses disappointment in the category

Published by Engagement Labs on September 14, 2018
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. Barry Levine on August 30, 2018 at 5:15 pm   The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively […]
Marketing Land

Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

Published by Engagement Labs on September 14, 2018
  The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Greg Sterling on September 4, 2018 at 9:20 pm Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy […]

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Published by Engagement Labs on September 14, 2018
Jay Baer GUEST WRITER Author, Speaker and Founder of Convince & Convert September 14, 2018 7 min read Cultivating a differentiator that’s remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own. Why your business needs a talk trigger now more than ever. An […]

What Are Today’s Teens Talking About? 5 Insights

Published by Engagement Labs on September 14, 2018
September 12, 2018 Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs [download page] reveals that they have 35% more product conversations daily than adults ages […]
Convenience Store News

Generation Z Shows Preference for ‘Around the Corner Retail’

Published by Engagement Labs on September 4, 2018
08/30/2018 NEW YORK — Generation Z, the teens of today and the consumer powerhouse of tomorrow, is shunning drives to retail malls in favor of walkable trips to neighborhood convenience stores. Engagement Labs’ Gen Z: The TotalSocial Generation study offers insights on Gen Z’s preferences as consumers by looking at their conversations about brands on […]
Convenience Store Decisions

What’s Gen Z Talking About?

Published by Engagement Labs on September 4, 2018
By:  CSD Staff August 29, 2018   7-Eleven is up by more than 300% among Generation Z in terms of the frequency of conversation. Who is Generation Z and what do they care about? A new analysis of teenage conversation patterns by Engagement Labs set out to find out. It found teens today—popularly known as Generation […]
Marketing Dive

Gen Zers drop destination retail, auto brands from the conversation, study finds

Published by Engagement Labs on September 4, 2018
AUTHOR: Erica Sweeney PUBLISHED: Aug. 29, 2018   Dive Brief: Apple, its iPhone line of smartphones and Coke are the three most talked about brands among Gen Z, according to a new study by Engagement Labs. The remaining top eight brands based on the percentage of teens talking about them on an average day are: Samsung, Nike, McDonald’s, Walmart […]
MarTech Series

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Published by Engagement Labs on August 31, 2018
Marketers have an inherent fascination with the next big thing, and the next big thing is Generation Z. Generation Z, the next consumer powerhouse is expected to account for 40 percent of all consumers by 2020. In a recent landmark study, Engagement Labs proved that conversations about brands, on average, drive 19 percent of US consumer purchases, representing […]
Footwear News

Nike’s Winning the Word-of-Mouth War With Teens, While Converse and Reebok Decline

Published by Engagement Labs on August 31, 2018
By Hilary George-Parkin If brands want to win over teens, they have to give them something to talk about — and Nike is doing just that. According to new research from Engagement Labs, a data and analytics firm that focuses on conversations about brands, 11.2 percent of shoppers between the ages of 13 and 20 talk about […]
Chain Store Age

The most talked-about brands—by Gen Z

Published by Engagement Labs on August 31, 2018
BY MARIANNE WILSON Traditional youth brands are no longer finding a seat at the “cool table.” That’s according to a new study by Engagement Labs, which studied the conversation patterns of teens, or Generation Z. The group is expected to account for 40% of all consumers by 2020. The study “Gen Z: The TotalSocial Generation,” reveals […]