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Chief Marketer

The Amazing Brands That Rank Tops In Viral Sharing

Published by Engagement Labs on May 7, 2019
  Posted on May 7, 2019 by Patty Odell   Getting people to talk about your campaign and share it virally is the reward for great marketing.   A new ranking from Engagement Labs looked at close to 500 consumer brands from a wide variety of categories to unearth the most talkworthy marketing campaigns. The ranking is based […]
MarketingCharts

Which Companies’ Marketing Campaigns Are Sparking Conversation?

Published by Engagement Labs on May 6, 2019
May 6, 2019   Even in the digital age, word-of-mouth still matters and if a brand’s marketing efforts are being talked about, it likely means it’s on the minds of consumers when they are ready to make a purchase decision. Knowing the importance of getting consumers talking about brands, Engagement Labs has released the results [press release] […]
Insurance Business America

Allstate, GEICO had most ‘talkworthy’ advertising in 2018 – study

Published by Engagement Labs on May 2, 2019
  by Ryan Smith 02 May 2019   Allstate and GEICO produced the most “talkworthy” marketing in 2018, according to a report by analytics firm Engagement Labs. When consumers are making buying decisions, they talk with family, friends and coworkers. These conversations drive an estimated 19% of purchases, according to Engagement Labs. “One of the best ways for brands […]
Agility PR

The most talkworthy campaigns: Who’s winning—and what are they doing right?

Published by Engagement Labs on May 1, 2019
  by Richard Carufel | May 1, 2019   Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process—and according to new research from Engagement Labs, they […]
ROI-NJ

Give America some Goya, new survey says

Published by Engagement Labs on April 11, 2019
By Damon Riccio Montvale | Apr 10, 2019 at 7:15 am Food Fella   … It’s official … the results are in and it looks like our friends at Goya Foods are “feeling the love”! According to the second annual Engagement Labs’ TotalSocial brand awards, Goya Foods, the largest Hispanic-owned food company in the United States, was voted […]
MediaPost

Millennials Have Fewer Brand Conversations, Digital Blamed

Published by Engagement Labs on April 8, 2019
by Wayne Friedman , April 4, 2019   Declining exposure to TV commercials is having a negative effect on young consumers talking about products and brands, according to a new study. A study from Engagement Labs, which measures word-of-mouth interactions, says this is increasing due to young consumers cutting the traditional pay TV cord in favor of […]
Agility PR

How TV’s decline is reducing consumer engagement with brands

Published by Engagement Labs on March 26, 2019
  by Richard Carufel | Mar 26, 2019 Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.   As cord-cutting and […]
MarketingCharts

W-O-M: Which Paid Media Are Driving Consumer Conversations About Brands?

Published by Engagement Labs on March 25, 2019
    March 25, 2019 It appears that people are talking less about brands than they did five years ago, according to a new report [download page] from Engagement Labs. This is especially true of the youngest consumers (aged 13-20), who are cutting the cord and turning away from traditional ad-supported TV and opting for different viewing […]
Luxury Daily

Television advertising is losing its clout in conversational pull

Published by Engagement Labs on March 21, 2019
March 18 , 2019 By BRIELLE JAEKEL   While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.   Word of mouth is still a significant driver in marketing, with consumer conversations driving 19 percent of purchases, […]
WARC

Digital begins to replace TV as a conversation driver

Published by Engagement Labs on March 21, 2019
News, 18 March 2019   TV advertising has driven consumer conversations for years, but evidence suggests younger viewers’ growing preference for digital channels and streaming is making it harder for brands to engage with them. That is according to Engagement Labs, a data and analytics firm, whose TotalSocial platform measured the number of times people […]