In the news

Want to build a strong online financial brand? Focus offline

Published by Engagement Labs on July 12, 2018
Large financial brands have poured billions of dollars into boosting their online presences. From building online and mobile websites to promoting their products and services on social networks, the world’s strongest financial institutions continuously invest in their brands. But when it comes to valuing the strength of these brands, it’s offline activities that still have […]

Engagement Labs Releases TotalSocial® Ranking of Top Telecommunications Brands

Published by Engagement Labs on July 2, 2018
Samsung and Sony Lead in Consumer Chatter with T-Mobile as Top Carrier, while HTC and MetroPCS Lose Signal, According to Analysis of Online and Offline Media Conversations Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking […]

MPA Introduces New Social-Media Data, Reports High Engagement

Published by Engagement Labs on June 27, 2018
The Association of Magazine Media (MPA) today released its 2018/19 Magazine Media Factbook, which includes a new category of data and charts culled from Magazine Media 360° Social Media Engagement Factor. This year’s edition has expanded by 20%, offering 120 pages of information about the magazine media industry.  The Factbook contains facts and figures derived from […]

Arby’s broke records for the world’s largest and smallest ads to promote its switch to Coke

Published by Engagement Labs on June 22, 2018
Dive Brief: Arby’s has officially switched to serving Coca-Cola products at its restaurants nationwide, and to announce the new beverage lineup, the fast-food chain set Guinness World Records for the world’s largest and smallest ads, according to a news release. The brand released a video on its social media channels explaining how the ads were created. The largest […]

Which beauty brands are tops for social influence?

Published by Engagement Labs on June 19, 2018
Bath & Body Works tops Engagement Labs’ list of the top beauty brands in its latest analysis of social influence. The chain has maintained its No. 1 ranking from December 2017, when Engagement Labs released its last analysis. Coming in at No. 2 is Ulta, a brand that failed to make the top 10 in […]

Maybelline’s marketing gets consumers’ lips to do the talking

Published by Engagement Labs on June 18, 2018
Cosmetic lovers have a firmly fixed idea of what their “holy grail” products are. Items such as primer, a makeup sponge or concealer are so essential to their personal beauty routines that they can’t live without them. Just like their customers, beauty brand marketers also have a “holy grail:” a marketing mix modeling strategy that drives […]

Derm Brands Dove, Neutrogena, L’Oreal Among Top Skincare Social Influencers

Published by Engagement Labs on June 15, 2018
Engagement Labs’ TotalSocial® ranking of the top personal care and beauty brands in the US based on social influence show several popular dermatology brands in the Top 10, including Dove, Neutrogena, and L’Oreal. Engagement Labs  is a data and analytics firm that focuses on the entire social ecosystem and its impact on business The analysis […]

The beauty retailers best using social media sentiment are…

Published by Engagement Labs on June 14, 2018
Three retail brands are slaying the competition when it comes to using social media to drive their personal care and beauty sales. Bath and Body Works, Ulta and Sephora have claimed the top three spots, when it comes to increasing brand performance through both face-to-face and social media conversations, according to the new “TotalSocial Ranking,” […]

Dick’s Sporting Goods Proves The ‘Noise’ Of Social Media Can Give An Incomplete Signal

Published by Engagement Labs on June 14, 2018
In mid-March, Dick’s Sporting Goods CEO Edward Stack expressed pessimism about his company’s prospects soon after announcing that Dick’s would stop selling assault-style rifles and high-capacity ammunition magazines after the Feb. 14 shooting in Parkland, Fla. He indicated the decision was “not going to be positive from a traffic standpoint and from a sales standpoint,” […]

Battling Amazon: How Target, Macy’s and Kohl’s are driving consumer conversations

Published by Engagement Labs on June 6, 2018
  As any brand communicator knows, Amazon’s impact on the retail industry is undeniable—each and every retailer now competes with the e-commerce giant. And rightfully so, according to new research from Engagement Labs—Amazon dominates consumer conversations, and is the focus of more consumer talk than any other retail brand, which equates to increased sales. In a recent […]