By Allie Webb | Marketing Strategist, Coegi MAY 8, 2023 | 8 MIN READ … Encourage and listen to feedback 19% of all purchases are driven by consumer conversations, both online and offline. To build community and support commerce, your brand needs to actively join and moderate these conversations. As Harvard professor Julian De Freitas says, “companies should collect higher-resolution data that […]

  by Engagement Labs | May 8, 2023   The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5% in 2021, with total ad […]

  by Engagement Labs | Apr 20, 2023   The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT […]

  Beauty and personal care brands put in another strong showing in word-of-mouth conversations online and offline last year, according to an analysis [press release] of top brands by Engagement Labs. In examining more than 650 US consumer brands across various consumer sectors and categories, the rankings of the most loved brands are “based on net positive […]

  The latest research from Engagement Labs revealed that Trader Joe’s, Lego and Olay were the most loved offline brands of consumers, while American Family Insurance, Lush and Express were the most loved online brands. Engagement Labs’ “TotalSocial” is a proprietary platform that uses social media and word-of-mouth data along with predictive analytics to create the TotalSocial […]

  Clean & Clear, Urban Decay, Olay, Bath & Body Works rank in the top 10. Engagement Labs released its sixth annual ranking of America’s “most loved” brands. “The TotalSocial Most Loved Brands this year showcase the enduring, strong emotional bond between consumers and the brands they love,” said Steven M Brown, president of Engagement Labs. […]

  by Marianne Wilson, Editor-in-Chief   A regional grocery powerhouse is the brand most positively talked about in offline conversations — ahead of more than 650 brands across all consumer categories. Trader Joe’s and Lego took the top two spots in the offline ranking of data and analytics firm Engagement Labs’ sixth annual “TotalSocial Most Loved Brands” study. The analysis ranks […]

by Tanya Gazdik Trader Joe’s and American Family Insurance are the most-talked-about brands in offline and online conversations, respectively. That’s according to Engagement Labs, which released its sixth annual ranking of America’s “most loved” brands. Lego and Lush take the number two spots in offline and online. Charles Schwab’s improvement in offline brand love grew the most last […]

  by Richard Carufel | Mar 16, 2023   How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm Engagement Labs shows how online and offline conversations are distinct from one […]

  With spots costing $7 million for 30-seconds of airtime, the only way to get a significant return on a Super Bowl spot investment is to generate enough buzz that the commercials dominate consumers’ conversations well after the game has ended. According to Engagement Labs, only a few brands managed to generate significant online buzz and […]