In the news
Luxury Daily

Television advertising is losing its clout in conversational pull

Published by Engagement Labs on March 21, 2019
March 18 , 2019 By BRIELLE JAEKEL   While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.   Word of mouth is still a significant driver in marketing, with consumer conversations driving 19 percent of purchases, […]
WARC

Digital begins to replace TV as a conversation driver

Published by Engagement Labs on March 21, 2019
News, 18 March 2019   TV advertising has driven consumer conversations for years, but evidence suggests younger viewers’ growing preference for digital channels and streaming is making it harder for brands to engage with them. That is according to Engagement Labs, a data and analytics firm, whose TotalSocial platform measured the number of times people […]
MarTech Series

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Published by Engagement Labs on March 15, 2019
Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive   Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals […]
The Shelby Report

Goya Foods Receives Awards From TotalSocial Brand

Published by Engagement Labs on March 13, 2019
  March 13, 2019 | Kristen Brissette Goya Foods was voted America’s No. 2 Most Loved U.S. Food Brand and placed in the Top 10 most-loved brands in the country, according to the second annual Engagement Labs’ TotalSocial Brand Awards. “We have always been proud of how near and dear Goya has been among Hispanic […]
El Diario Nueva York

Goya Foods es una de las 10 marcas ‘más queridas’ de Estados Unidos

Published by Engagement Labs on March 13, 2019
Es la única marca hispana en el top 10 y la segunda de alimentación más apreciada Goya Foods fue elegida como la segunda marca de alimentos “más querida” de Estados Unidos y entró en el Top 10 de las más queridas del país, de acuerdo con los premios Engagement Labs’ TotalSocial, que se entregan anualmente para reconocer la […]
Journal of Advertising Research

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising

Published by Engagement Labs on March 10, 2019
The Best Available Screen For Brand Building Is at a Crossroads Artie Bulgrin DOI: 10.2501/JAR-2019-008 Published 1 March 2019 … A significant value added is that television continues to be part of our everyday conversation. It “has the advantage that it is often watched socially, by two or more people at the same time” (Engagement Labs, 2019). Although […]
ZDNet

Your best loved brands, but where is tech?

Published by Engagement Labs on March 6, 2019
  Only two tech brands are included in the list of most loved brands, according to a new report. By Eileen Brown for Social Business | March 6, 2019 — 20:25 GMT (12:25 PST) | Topic: Social Enterprise   Generating positive brand experiences that consumers are eager to talk about with friends and family, both offline and online, ensures companies place in […]
Agility PR

New report ranks top brand leaders in activating influencer conversations

Published by Engagement Labs on March 4, 2019
  by Bulldog Reporter | Mar 4, 2019   … The firm’s Most Loved Brands rankings was released earlier in February based on net sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with […]
Abasto

Goya Commits To Donate 200 Metric Tons Of Food To The People Of Venezuela

Published by Engagement Labs on February 28, 2019
… “We unite with our brothers and sisters in Venezuela to bring nourishing food during a time of desperate need,” said Bob Unanue, President of Goya Foods. “I commend the support of the United States and other countries, private and public entities, and individuals who are also working diligently to ensure that the people of […]

Selling TV Viewing Outside The Home

Published by Engagement Labs on February 20, 2019
  by: Brad Adgate, Contributor Brad Adgate is an Independent Media Consultant   … Advertisers and agencies, though, are reluctant to include out-of-home viewing when negotiating with the networks. Barry Lowenthal, the CEO of the Media Kitchen, says the networks want to count out-of-home viewing since it benefits them. But he says that out-of-home viewing […]