by Richard Carufel | Sep 14, 2023 | Public Relations   Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused […]

  Radio can reach diverse audiences, drive brand conversations and, ultimately, impact purchase intent, says a new US study. Why radio listening matters The findings of the study* – commissioned by radio industry body RAB in collaboration with Engagement Labs – point to radio’s enduring resonance and its ability to shape the brand-consumer relationship, drive […]

  Radio’s ability to drive consumer conversations about brands and its impact on purchase intent and achieving brand goals are examined in a new study commissioned by the Radio Advertising Bureau. Conducted by data and analytics firm Engagement Labs, the study found heavy radio listeners engage in 4.7 billion weekly brand conversations, outpacing heavy users […]

… ‘A waste of money’ Bump Williams, president and CEO of the beverage alcohol industry consultant Bump Williams Consulting, believes the issue plaguing Bud Light is not transphobia or sexism but consumers who felt insulted by comments then-brand VP Alissa Heinerscheid made in a podcast, deriding the “fratty, out-of-touch humor” of Bud Light’s marketing past […]

  Word-of-mouth (WOM) is a key influencer of consumers’ purchase decisions, once credited with driving almost one-fifth of consumer sales. Most conversations about brands continue to take place offline, according to a recent report [download page] from Engagement Labs, as they have for more than 15 years now. In examining its TotalSocial data over a two-year period from July 2021 […]

A recent study conducted by the Radio Advertising Bureau in partnership with Engagement Labs has revealed the significant role radio plays in driving brand conversations and impacting consumer purchase intent. The report, entitled Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations, offers data on radio’s reach and effectiveness across multiple business sectors. Key […]

  Seemingly apolitical brands such as Swiffer, DiGiorno and State Farm have big divides in Democrat and Republican support, Engagement Labs finds   By Jack Neff. Published on September 07, 2023   Bud Light might seem emblematic of the cultural divide between red and blue America. But it turns out Swiffer is polarizing too. The Procter & […]

  CARLA SEIPP | PUBLISHED AUGUST 31, 2023   Beauty is undoubtedly political—from the writings of journalist Darian Symoné Harvin to bold campaigns by Dame, Saie and The Lipstick Lobby—but how are politics potentially affecting beauty? There is undoubtedly a need to address the geographical nuances of the US beauty consumer, with politics being one facet of this. In the lead-up to the […]

  Republicans and Democrats communicate about brands face-to-face much more often than through electronic channels, according to a study by data and analytics firm Engagement Labs.   The premium content is behind a paywall and available to subscribers to MediaPost‘s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.   […]

  The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is clearly undeniable, but that impact has also been crossing over to consumerism and branding—and […]