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WARC

Why WOM is a key Super Bowl ad metric

Published by dev on January 10, 2020
  2 min read News, 10 January 2020   Marketers that run Super Bowl commercials would benefit from rigorously tracking online and offline word of mouth (WOM) as they seek to determine the effectiveness of their spots, a study in the Journal of Advertising Research (JAR) has argued. Brad Fay, Ed Keller and Rick Larkin […]
Marketing Dive

Why USA Today’s Ad Meter will get the Super Bowl wrong — again

Published by Engagement Labs on January 8, 2020
  The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.   AUTHOR: Ed Keller | PUBLISHED: Jan. 8, 2020 The following is a guest post from Ed Keller, CEO of Engagement Labs. Opinions are the author’s own. Super Bowl LIV is […]
Washington Monthly

Why There Should Be An Investigation of Bias at the FBI

Published by Engagement Labs on December 12, 2019
        by Nancy LeTourneau December 12, 2019 … I was concerned that there appeared to be in the media a number of stories that might have been based on communications reporters or nonreporters like Rudy Giuliani were having with people in the New York field office. In particular, in I want to say […]
Agility PR

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Published by Engagement Labs on December 11, 2019
  by Richard Carufel | Dec 11, 2019 | Public Relations Retailers are having huge success with social and influencer marketing—in large part because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations—and a handful taking their social influence to great heights.   Engagement Labs, a data and analytics firm that provides […]

How Measuring Consumer Conversations Can Reveal Advertising Performance

Published by Engagement Labs on December 9, 2019
          Brad Fay, Ed Keller, Rick Larkin DOI: 10.2501/JAR-2019-043 Published 1 December 2019   ABSTRACT Generating “buzz” is a marketing objective for many Super Bowl advertisers, but “buzz” as a campaign objective should not be limited to big tent-pole events like the Super Bowl. It should be a key objective for all advertising. Fifteen years ago, researchers estimated […]
Chain Store Age

Amazon, Nike top retail social influence rankings

Published by Engagement Labs on November 21, 2019
  By Dan Berthiaume – 11/21/2019   An e-tail giant and a major athletic/apparel footwear brand are once again the two most socially influential retailers.   According to the 2019 Engagement Labs TotalSocial ranking of the top U.S. retailers based on social influence, Amazon/Amazon Prime retains the first-place spot with a score of 67.1, while Nike remains […]
Agility PR

Social influence driving beauty brands—who’s building the most buzz?

Published by Engagement Labs on October 31, 2019
  by Richard Carufel | Oct 31, 2019 | Public Relations If you’re not building your brand on social media these days, you’re not doing it right. Industries across the board are having huge success with social and influencer marketing, and beauty and personal care brands are no exception. On the other end of the spectrum, word of mouth remains […]
BeautyMatter

Ulta Tops Consumer Online and Offline Conversations

Published by Engagement Labs on October 30, 2019
  By Kelly Kovack Posted October 30, 2019 In Insight, Marketing, Trend Research shows that both online and offline customer brand conversations drive purchase decisions, but they require separate marketing strategies. Data and analytics firm Engagement Labs released its TotalSocial ranking report of the top beauty and personal care brands in the US based on social influence. “Leadership in social influence […]
MediaPost

What People Say About Booze Online Differs From What They Say In Real Life, Report Finds

Published by Engagement Labs on October 24, 2019
by J. Bednarski @pjbtweet A new report from Engagement Labs  makes the interesting point that what consumers may say about liquor, wine and beer brands “offline” — that is, in face-to-face conversations — may be very different from what they say on social media sites online. “Indeed, there is reason to believe that for the beverage alcohol […]
MarketingCharts

Millennials Are Talking About These Brands the Most

Published by Engagement Labs on October 23, 2019
October 23, 2019 … A few brands made some noticeable improvement between 2018 and 2019 in the US, with JP Morgan Chase ranking #1 as the top W-O-M Improver with a score of 56.1 (up from 39.2 last year). The financial services brand is followed by Mattel, which improved by 16.1 points to reach a […]