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Bulldog Reporter

Which media dominate American word of mouth in 2020?

Published by Engagement Labs on February 19, 2020
  by Richard Carufel | Feb 19, 2020   It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media […]

Advertising outside the echo chamber

Published by Engagement Labs on January 31, 2020
    Friday 31-01-2020 17:00 by: Andrew Frank, VP analyst at Gartner … Strong demand And yet, defying the death-knell of mass media, advertiser demand for Super Bowl ads was surprisingly strong this year. In November, Fox reported its Super Bowl LIV inventory sold out earlier than it has for the past nine years – at record […]
MediaPost

The Buzz Surrounding Joe For President (No, Not That Joe)

Published by Engagement Labs on January 16, 2020
  by Joe Mandese  @mp_joemandese, January 16, 2020   Earlier this week, as I was preparing for an interview with Republican presidential candidate Joe Walsh, I received some interesting data showing how the leading Democratic candidates were trending — not in the polls, on social media, or in media spin, but in terms of word-of-mouth. You know, […]
MediaPost

Word-of-Mouth Rising For Sanders, Warren, Bloomberg, Buttigieg, Yang, Klobuchar

Published by Engagement Labs on January 13, 2020
  by Joe Mandese  @mp_joemandese, January 13, 2020   While Joe Biden appears to be leading in the polls — at least in terms of the most recent Monmouth University Iowa poll — other Democratic candidates are gaining in terms of word-of-mouth, according to a survey of 1,925 registered Democrats conducted by Engagement Labs. The survey, which […]
WARC

Why WOM is a key Super Bowl ad metric

Published by Engagement Labs on January 10, 2020
  2 min read News, 10 January 2020   Marketers that run Super Bowl commercials would benefit from rigorously tracking online and offline word of mouth (WOM) as they seek to determine the effectiveness of their spots, a study in the Journal of Advertising Research (JAR) has argued. Brad Fay, Ed Keller and Rick Larkin […]
Marketing Dive

Why USA Today’s Ad Meter will get the Super Bowl wrong — again

Published by Engagement Labs on January 8, 2020
  The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.   AUTHOR: Ed Keller | PUBLISHED: Jan. 8, 2020 The following is a guest post from Ed Keller, CEO of Engagement Labs. Opinions are the author’s own. Super Bowl LIV is […]
Washington Monthly

Why There Should Be An Investigation of Bias at the FBI

Published by Engagement Labs on December 12, 2019
        by Nancy LeTourneau December 12, 2019 … I was concerned that there appeared to be in the media a number of stories that might have been based on communications reporters or nonreporters like Rudy Giuliani were having with people in the New York field office. In particular, in I want to say […]
Agility PR

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Published by Engagement Labs on December 11, 2019
  by Richard Carufel | Dec 11, 2019 | Public Relations Retailers are having huge success with social and influencer marketing—in large part because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations—and a handful taking their social influence to great heights.   Engagement Labs, a data and analytics firm that provides […]

How Measuring Consumer Conversations Can Reveal Advertising Performance

Published by Engagement Labs on December 9, 2019
          Brad Fay, Ed Keller, Rick Larkin DOI: 10.2501/JAR-2019-043 Published 1 December 2019   ABSTRACT Generating “buzz” is a marketing objective for many Super Bowl advertisers, but “buzz” as a campaign objective should not be limited to big tent-pole events like the Super Bowl. It should be a key objective for all advertising. Fifteen years ago, researchers estimated […]
Chain Store Age

Amazon, Nike top retail social influence rankings

Published by Engagement Labs on November 21, 2019
  By Dan Berthiaume – 11/21/2019   An e-tail giant and a major athletic/apparel footwear brand are once again the two most socially influential retailers.   According to the 2019 Engagement Labs TotalSocial ranking of the top U.S. retailers based on social influence, Amazon/Amazon Prime retains the first-place spot with a score of 67.1, while Nike remains […]