The latest research from Engagement Labs revealed that Trader Joe’s, Lego and Olay were the most loved offline brands of consumers, while American Family Insurance, Lush and Express were the most loved online brands. Engagement Labs’ “TotalSocial” is a proprietary platform that uses social media and word-of-mouth data along with predictive analytics to create the TotalSocial […]

  Clean & Clear, Urban Decay, Olay, Bath & Body Works rank in the top 10. Engagement Labs released its sixth annual ranking of America’s “most loved” brands. “The TotalSocial Most Loved Brands this year showcase the enduring, strong emotional bond between consumers and the brands they love,” said Steven M Brown, president of Engagement Labs. […]

  by Marianne Wilson, Editor-in-Chief   A regional grocery powerhouse is the brand most positively talked about in offline conversations — ahead of more than 650 brands across all consumer categories. Trader Joe’s and Lego took the top two spots in the offline ranking of data and analytics firm Engagement Labs’ sixth annual “TotalSocial Most Loved Brands” study. The analysis ranks […]

by Tanya Gazdik Trader Joe’s and American Family Insurance are the most-talked-about brands in offline and online conversations, respectively. That’s according to Engagement Labs, which released its sixth annual ranking of America’s “most loved” brands. Lego and Lush take the number two spots in offline and online. Charles Schwab’s improvement in offline brand love grew the most last […]

  by Richard Carufel | Mar 16, 2023   How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm Engagement Labs shows how online and offline conversations are distinct from one […]

  With spots costing $7 million for 30-seconds of airtime, the only way to get a significant return on a Super Bowl spot investment is to generate enough buzz that the commercials dominate consumers’ conversations well after the game has ended. According to Engagement Labs, only a few brands managed to generate significant online buzz and […]

  More than 70,000 fans were in attendance to watch the Kansas City Chiefs top the Philadelphia Eagles to become the winners of Super Bowl LVII. Not only did more people watch the game in person this year, but more people also watched at home. Some 113 million people reportedly tuned in to the game, marking a […]

  Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but they […]

  With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 billion impressions. As we’ve seen and […]

  World Cup advertising and sponsorship has got fans talking about the brands involved – an immediate behavioral response that works for both short and long-purchase-cycle categories. Why it matters An important but sometimes under-appreciated element of advertising and marketing is to drive ‘talkability’ about a brand: a quarter of the impact of advertising on sales around […]