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Betty Crocker, Goya Lead Latest Social Influencer Rankings

Published by Engagement Labs on August 14, 2018
  Betty Crocker, Goya and Hershey’s are currently the leading social influencers among top U.S. food brands, according to rankings based on performance during the six months ending in June. The TotalSocial rankings, from data and analytics firm Engagement Labs, are based on continuous measurement of key drivers of brands’ social media and face-to-face word-of-mouth. […]
FoodDive

How Goya, Pillsbury are driving an increase in social influence

Published by Engagement Labs on August 14, 2018
First Published on MarketingDive Dive Brief: Goya jumped five spots to reach the No. 2 spot in Engagement Labs’ TotalSocial ranking of how food brands are faring in face-to-face (offline) and social media (online) conversations, per a news release. Pillsbury moved from thirteenth place to No. 5, thanks to its success in driving offline conversations. […]

Betty Crocker, Goya, and Hershey’s are the leading US brands for social influence

Published by Engagement Labs on August 9, 2018
According to the latest TotalSocial ranking by Engagement Labs ​, Betty Crocker, Goya, and Hershey’s are the top three, with some big moves into the top ten for Pillsbury and Frito-Lay. The ranking combines face-to-face (offline) offline and social media (online) consumer conversations*. The brands in the top ten (see table below) have earned the […]

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Published by Engagement Labs on July 30, 2018
Dive Brief: Luxury automaker Lamborghini took the top spot in the TotalSocial ranking of top automotive brands in the U.S. based on social influence, according to an Engagement Labs report provided to Marketing Dive. The rankings measure the most important drivers of brand performance in offline and online conversations. Toyota, BMW, Audi and Subaru made […]

Top Best Ranking Automotive Brands in U.S. Lamborghini, Toyota & BMW

Published by Engagement Labs on July 27, 2018
Engagement Labs  an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top automotive brands in the U.S. based on social influence. The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ […]

Subaru Leaps Ahead of Ferrari; They Get You Talking

Published by Engagement Labs on July 27, 2018
Subaru climbs into the top 5 automakers who are driving online and offline conversations with their customers. See why they leaped 8 spots. Subaru is a small automaker, but they are one of the leaders in the auto industry in connecting with their customers. Subaru is one of the best when it comes to loyalty […]

Lamborghini draws most attention among auto brands

Published by Engagement Labs on July 26, 2018
Italian automaker Lamborghini has bolstered its marketing reach and increased its goodwill among influencers, according to a new report by Engagement Labs. The auto brand’s recent announcement of a new SUV helped drive the positive conversation around Lamborghini, landing it in the top spot in Engagement Labs’ TotalSocial automotive rankings. Meanwhile, fellow Italian automaker Ferrari […]

Why trolling IHOP isn’t the same as snacking on Papa John’s woes

Published by Engagement Labs on July 26, 2018
Amid a trend in “clapping back” to brand missteps and stunts, competitors must test the water’s temperature before jumping in the social media pool. It seems to be the Golden Era of brands clapping back at each other on social media. When IHOP temporarily changed its name to IHOb in an effort to promote its hamburgers, Wendy’s […]

Engagement Labs Releases TotalSocial® Ranking of Top Financial Services Brands

Published by Engagement Labs on July 16, 2018
Fidelity Retains Top Position and American Express Edges into the Number Two Spot, According to Analysis of Online and Offline Conversations. NEW YORK, NY (July 12, 2018) – Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking […]

Wegmans’ Love Affair with Customers

Published by Engagement Labs on July 15, 2018
Let’s face it: Grocery shopping is a pain. It takes valuable time that could be used more productively elsewhere. It is such a hassle that by the time you are done doing it, there is often little energy left over to prepare the food that you brought home with you. A recent AT Kearney study found that […]