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Bulldog Reporter

Packaging innovation is a great consumer buzz generator—just ask Andy England

Published by Engagement Labs on August 11, 2021
  Aug 11, 2021 | Marketing, Public Relations   “The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his […]
Bulldog Reporter

Study: Today’s podcast audience is a WOM powerhouse

Published by Engagement Labs on July 16, 2021
  Jul 16, 2021 | Public Relations “Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024. Good news for podcast advertisers: we have strong evidence that […]

How To Become A Word-Of-Mouth Maven

Published by Engagement Labs on June 7, 2021
  In a recent Marketing Daily post, “Disrupting A Once-Staid Category, Kotex Builds A ‘Menstruation Machine,’”Sarah Paulsen, senior global creative and design director for Kimberly-Clark’s adult and feminine care brands said, “The goal is to demystify periods to help reduce stigma. And we wanted a fun way to show how little people know about the way […]
Bulldog Reporter

America’s changing brand buzz since COVID-19—who’s winning?

Published by Engagement Labs on May 6, 2021
by Engagement Labs | May 6, 2021 | Analysis, Covid-19, Public Relations The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted […]

Word-of-Mouth, Post-Pandemic

Published by Engagement Labs on April 12, 2021
  OPINION & ANALYSIS Jim Karrh On Marketing by Jim Karrh Monday, Apr. 12, 2021 12:00 am   1 min read What is happening with good ol’ word-of-mouth? This question is vitally important for the growth of nearly any business. Word-of-mouth tends to drive your reputation and consumers’ choices far more than do other communication channels. But […]

Which Brands Were the “Most Loved” Last Year?

Published by Engagement Labs on March 26, 2021
  March 26, 2021   Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer brands across various […]
Bulldog Reporter

Engagement Labs announces most loved brands during pandemic year

Published by Engagement Labs on March 22, 2021
  by Bulldog Reporter | Mar 22, 2021 Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards. […]

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

Published by Engagement Labs on March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]

Beauty and Personal Care Brands Sweep Most Loved Brands

Published by Engagement Labs on March 1, 2021
  By Kelly Kovack  Posted March 1, 2021 In Trend Before consumers make buying decisions, they talk. But what do they talk about and how has that changed? Online and offline—through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel—Americans seek recommendations, feedback, and validation in our choices of entertainment and products. According […]
Global Cosmetic Industry Magazine

10 Most Loved Brands of 2020

Published by Engagement Labs on February 25, 2021
  TotalSocial has curated a list of the top 10 brands that are most loved by consumers, both online and offline, during 2020. This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline via any channel other than posting on social media. Unilever’s Dove is the only brand to […]