In the news

  • Why are so many brand categories woefully bad at word-of-mouth?
    Published by Engagement Labs on December 12, 2017

    According to a new study from Engagement Labs, an estimated 19 percent of consumer sales are now driven by offline and online social conversations. But many retail categories are failing to capture much WOM (word-of-mouth) buzz. The study, conducted in conjunction with Koen Pauwels, professor of marketing at Northeastern University and BI Oslo, determined that […]

  • Word-Of-Mouth Marketing: Most Used, Most Misunderstood By Retailers
    Published by Engagement Labs on December 11, 2017

    TOOLS:  “Walk this way!  Talk this way!” Steven Tyler and Joe Perry, Aerosmith in “Walk This Way” Retailers need to show their customers how to “walk this way” and how to “talk this way” to spread the word. It means providing an easy format through which delighted customers can easily spread the word. A concise […]

  • Weekly Retail Media Note #165: Word-Of-Mouth Said To Drive Almost One-Fifth Of Consumer Sales. Social Media A Key
    Published by Engagement Labs on December 10, 2017

    How important is it to retailers that they have customer service that delivers above expectation? Simply put, customers who are overwhelmed with the customer service by a retailer tell other people about it. It is an exceptional moment in retail. Word-of-mouth has time and again been shown in research to be the top influencer of […]

  • Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
    Published by Engagement Labs on December 8, 2017

    Dive Brief: Starbucks is getting into the holiday spirit with a new limited-edition drink, the Christmas Tree Frappuccino, which will only be available from Dec. 7-11, per a company news post. The drink is designed to include what the company described as the “festive flavors of the season,” with a Peppermint Mocha Crème Frappuccino base topped […]

  • BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization
    Published by Engagement Labs on December 7, 2017

    US/US-HISPANIC MARKET According to research from Accenture cited by eMarketer, 41% of consumers have switched the brands they buy from because of poor personalization, and 50% say that they did so because of “poor customer experience” in general. This mistake represents a total of $756 billion in lost retail and brand sales. A new study […]

  • Dunkin’ Donuts opens creative review months after appointing new CMO
    Published by Engagement Labs on December 5, 2017

    Dive Brief: Dunkin’ Donuts has started a review for its U.S. creative business, according to a report in Ad Age, putting its nearly two-decade relationship with current agency of record (AOR) Hill Holliday in jeopardy. Hill Holliday came up with the brand’s iconic “America Runs on Dunkin’” tagline in 2006 and has also served as AOR for Dunkin’s […]

  • Word-of-Mouth Said to Drive Almost One-Fifth of Consumer Sales
    Published by Engagement Labs on December 5, 2017

    Word-of-mouth has time and again been shown in research to be the top influencer of consumer’s purchase decisions. Now, a new study from Engagement Labs quantifies the extent to which word-of-mouth drives sales, finding that an estimated 19% of consumers sales are the result of online and offline conversations. The study analyzed correlations between consumer conversations and purchases […]

  • Word of mouth still rules: How consumer conversations drive sales
    Published by Engagement Labs on December 1, 2017

      Word of mouth has always been a great PR ally, and combined with the user-generated content on social channels, new research shows these consumer conversations are having a direct, trackable impact on product sales, with an estimated 19 percent of all consumer sales found to be driven by offline and online social conversations. A new study […]

  • Foster Consumer Conversations Today for Sales Tomorrow
    Published by Engagement Labs on November 29, 2017

    It appears that a significant percentage of sales are being driven by consumers’ “social conversations” that take place both offline and online according to a study released recently by Engagement Labs. The report, conducted in conjunction with Koen Pauwels, Professor of Marketing at Northeastern University and BI Oslo, revealed that an estimated 19 percent of […]

  • Social conversations and WOM drive sales
    Published by Engagement Labs on November 28, 2017

    NEW YORK: Social conversations and word-of-mouth, both online and offline, have a measurable business impact and are a major driver of consumer sales, a new study has revealed. According to Engagement Labs, a firm that analyses conversation data, online and offline conversations drive an estimated 19% of brand sales, which equates to between $7 trillion […]