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MediaPost

How To Become A Word-Of-Mouth Maven

Published by Engagement Labs on June 7, 2021
  In a recent Marketing Daily post, “Disrupting A Once-Staid Category, Kotex Builds A ‘Menstruation Machine,’”Sarah Paulsen, senior global creative and design director for Kimberly-Clark’s adult and feminine care brands said, “The goal is to demystify periods to help reduce stigma. And we wanted a fun way to show how little people know about the way […]
Bulldog Reporter

America’s changing brand buzz since COVID-19—who’s winning?

Published by Engagement Labs on May 6, 2021
by Engagement Labs | May 6, 2021 | Analysis, Covid-19, Public Relations The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted […]

Word-of-Mouth, Post-Pandemic

Published by Engagement Labs on April 12, 2021
  OPINION & ANALYSIS Jim Karrh On Marketing by Jim Karrh Monday, Apr. 12, 2021 12:00 am   1 min read What is happening with good ol’ word-of-mouth? This question is vitally important for the growth of nearly any business. Word-of-mouth tends to drive your reputation and consumers’ choices far more than do other communication channels. But […]
MarketingCharts

Which Brands Were the “Most Loved” Last Year?

Published by Engagement Labs on March 26, 2021
  March 26, 2021   Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer brands across various […]
Bulldog Reporter

Engagement Labs announces most loved brands during pandemic year

Published by Engagement Labs on March 22, 2021
  by Bulldog Reporter | Mar 22, 2021 Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards. […]
MarketingCharts

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

Published by Engagement Labs on March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]
BeautyMatter

Beauty and Personal Care Brands Sweep Most Loved Brands

Published by Engagement Labs on March 1, 2021
  By Kelly Kovack  Posted March 1, 2021 In Trend Before consumers make buying decisions, they talk. But what do they talk about and how has that changed? Online and offline—through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel—Americans seek recommendations, feedback, and validation in our choices of entertainment and products. According […]
Global Cosmetic Industry Magazine

10 Most Loved Brands of 2020

Published by Engagement Labs on February 25, 2021
  TotalSocial has curated a list of the top 10 brands that are most loved by consumers, both online and offline, during 2020. This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline via any channel other than posting on social media. Unilever’s Dove is the only brand to […]
MediaPost

Trader Joe’s, Great Value ‘Most Loved Brands’

Published by Engagement Labs on February 25, 2021
by Tanya Gazdik   Trader Joe’s and Walmart’s Great Value are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. Consumer conversations changed dramatically during the COVID-19 pandemic, according to the company’s fourth annual TotalSocial Brand Awards. Everyday categories such as beauty and personal care, video games, […]
Customer Think

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

Published by Engagement Labs on February 24, 2021
  Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery store, […]