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ROI-NJ

Give America some Goya, new survey says

Published by Engagement Labs on April 11, 2019
By Damon Riccio Montvale | Apr 10, 2019 at 7:15 am Food Fella   … It’s official … the results are in and it looks like our friends at Goya Foods are “feeling the love”! According to the second annual Engagement Labs’ TotalSocial brand awards, Goya Foods, the largest Hispanic-owned food company in the United States, was voted […]
MediaPost

Millennials Have Fewer Brand Conversations, Digital Blamed

Published by Engagement Labs on April 8, 2019
by Wayne Friedman , April 4, 2019   Declining exposure to TV commercials is having a negative effect on young consumers talking about products and brands, according to a new study. A study from Engagement Labs, which measures word-of-mouth interactions, says this is increasing due to young consumers cutting the traditional pay TV cord in favor of […]
Agility PR

How TV’s decline is reducing consumer engagement with brands

Published by Engagement Labs on March 26, 2019
  by Richard Carufel | Mar 26, 2019 Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.   As cord-cutting and […]
MarketingCharts

W-O-M: Which Paid Media Are Driving Consumer Conversations About Brands?

Published by Engagement Labs on March 25, 2019
    March 25, 2019 It appears that people are talking less about brands than they did five years ago, according to a new report [download page] from Engagement Labs. This is especially true of the youngest consumers (aged 13-20), who are cutting the cord and turning away from traditional ad-supported TV and opting for different viewing […]
Luxury Daily

Television advertising is losing its clout in conversational pull

Published by Engagement Labs on March 21, 2019
March 18 , 2019 By BRIELLE JAEKEL   While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.   Word of mouth is still a significant driver in marketing, with consumer conversations driving 19 percent of purchases, […]
WARC

Digital begins to replace TV as a conversation driver

Published by Engagement Labs on March 21, 2019
News, 18 March 2019   TV advertising has driven consumer conversations for years, but evidence suggests younger viewers’ growing preference for digital channels and streaming is making it harder for brands to engage with them. That is according to Engagement Labs, a data and analytics firm, whose TotalSocial platform measured the number of times people […]
MarTech Series

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Published by Engagement Labs on March 15, 2019
Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive   Advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals […]
The Shelby Report

Goya Foods Receives Awards From TotalSocial Brand

Published by Engagement Labs on March 13, 2019
  March 13, 2019 | Kristen Brissette Goya Foods was voted America’s No. 2 Most Loved U.S. Food Brand and placed in the Top 10 most-loved brands in the country, according to the second annual Engagement Labs’ TotalSocial Brand Awards. “We have always been proud of how near and dear Goya has been among Hispanic […]
El Diario Nueva York

Goya Foods es una de las 10 marcas ‘más queridas’ de Estados Unidos

Published by Engagement Labs on March 13, 2019
Es la única marca hispana en el top 10 y la segunda de alimentación más apreciada Goya Foods fue elegida como la segunda marca de alimentos “más querida” de Estados Unidos y entró en el Top 10 de las más queridas del país, de acuerdo con los premios Engagement Labs’ TotalSocial, que se entregan anualmente para reconocer la […]
Journal of Advertising Research

Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising

Published by Engagement Labs on March 10, 2019
The Best Available Screen For Brand Building Is at a Crossroads Artie Bulgrin DOI: 10.2501/JAR-2019-008 Published 1 March 2019 … A significant value added is that television continues to be part of our everyday conversation. It “has the advantage that it is often watched socially, by two or more people at the same time” (Engagement Labs, 2019). Although […]