In the news

Joining the dots of online and offline WOM

Published by Engagement Labs on September 12, 2019
    News, 12 September 2019   When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no relationship to one another. For a comprehensive view, […]
Inside Self-Storage

Talk Triggers: Using Word-of-Mouth Marketing to Promote Your Self-Storage Facility

Published by Engagement Labs on September 3, 2019
When it comes to word-of-mouth marketing, self-storage operators can’t just stand by and hope people talk about them. Instead, they should develop a “talk trigger” they can share with every customer. Steven Jeffers | Sep 03, 2019   If you’ve ever stayed at a DoubleTree hotel, the warm, gooey cookie handed out during check-in probably stands out […]

There’s Almost No Correlation between Online and Offline Conversations

Published by Engagement Labs on September 3, 2019
  Customer Experience McDonald’s Will Expand Food Delivery Nationwide McDelivery service will no longer be limited to major cities. “McDonald’s deal with DoorDash partnership illustrates how Americans are changing their dining preferences. Millennials, for one, prefer to cook at home or order in, which can save money compared with eating at a restaurant. Offering home delivery may […]
Agility PR

Divide between social media and real-life brand conversations poses measurement challenges

Published by Engagement Labs on September 3, 2019
  by Richard Carufel | Sep 3, 2019 | Public Relations   New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.   The new report, 360° Social Analytics: Going Beyond […]

¿Es el social listening realmente representativo de lo que opinan los consumidores?

Published by Engagement Labs on September 2, 2019
  Por Redacción | Social Media Marketing | 02-09-2019   Un estudio deja claro que el sentimiento online no es siempre paralelo al sentimiento offline   … Pero ¿deberían empezar las empreseas a tener en cuenta lo mismo? ¿Deberían poner en la tela de juicio el potencial de las redes sociales como fuente de información sobre sus consumidores y […]

Memo to retailers – Gen Z loves the store, so you need to as well

Published by Engagement Labs on September 2, 2019
  By Stuart Lauchlan September 2, 2019 SUMMARY: Gen Z may be digitally-native and always connected, but that doesn’t mean they don’t want to browse the store floor.   The pursuit of the Gen Z consumer is a primary goal for retailers, but are firms pitching at the wrong part of the omni-channel mix to lure this […]
MarTech Today

Report indicates brands’ online and offline conversations should be measured holistically

Published by Engagement Labs on August 30, 2019
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters. Jennifer Cannon on August 30, 2019 at 9:00 am   MarTech Minute briefs […]
Marketing Land

Report: There’s almost no correlation between online and offline consumer conversations

Published by Engagement Labs on August 28, 2019
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment Greg Sterling on August 28, 2019 at 2:57 pm Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others.   Analysis of conversations about […]

Look To Gen Z For More Retail Trend-Setting

Published by Engagement Labs on August 28, 2019
Posted on August 28, 2019   Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. Take Target, for instance. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The line […]

Getting the full picture: Understanding the link between online and offline brand chatter

Published by Engagement Labs on August 28, 2019
  Definition From a marketer’s perspective, word-of-mouth is how the positive (or negative) views of brands are spread by consumer conversation, through public, social channels or through one-on-one forums such as face-to-face conversations. The rise of social media has led to easier measurement of the channel, but private channels are still a major but less […]