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Marketing Land

Do brand politics impact consumer purchases? It’s complicated.

Published by Engagement Labs on December 10, 2018
Multiple variables may affect how consumers react to brands that take a stand. Greg Sterling on December 4, 2018 at 1:42 pm   … Politics are connected to brand affinity. Engagement Labs found something very different. The company asks people about recent shopping and purchase behavior. It measures online social media sentiment and offline conversations through surveys. […]
MIT Sloan Management Review

Deriving Value From Conversations About Your Brand

Published by Engagement Labs on December 3, 2018
Magazine: Winter 2019 Issue | Research Feature | December 03, 2018 | Reading Time: 13 min Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels   Research shows that both online and off-line customer conversations drive purchase decisions — but they require separate marketing strategies.   Nordstrom, the Seattle-based retailer, had a memorable 2017. In […]
Cincinnati Business Courier

Here’s where Kroger ranks among supermarkets in social influence

Published by Engagement Labs on November 19, 2018
Date: November 13, 2018 By Steve Watkins  – Staff Reporter, Cincinnati Business Courier   Kroger Co. isn’t as influential as you’d think the nation’s largest traditional supermarket operator would be, according to a recent study. Engagement Labs Inc. (OTC: ELBSF), a Montreal-based data analytics firm focused on social intelligence, has come out with a ranking […]
STORES Magazine

Gen Z has plenty to say

Published by Engagement Labs on November 14, 2018
BY NRF STORES ON NOVEMBER 14, 2018 Enough about millennials, already. Engagement Labs has introduced a comprehensive study of Generation Z: “Gen Z: The TotalSocial Generation.” Though still teens today, the report says they’ll make up 40 percent of all consumers by 2020. The study, based on surveys of 6,736 people aged 13-20 over the course of […]
The Shelby Report

Whole Foods Takes The Top Spot In Engagement Labs’ TotalSocial Ranking

Published by Engagement Labs on November 9, 2018
Date: November 08, 2018 Engagement Labs Inc., a data and analytics firm, on Nov. 8 released its TotalSocial top 10 ranking of supermarkets and hypermarket brands in the U.S. based on social influence., a data and analytics firm, on Nov. 8 released its TotalSocial top 10 ranking of supermarkets and hypermarket brands in the U.S. based on social […]

More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms

Published by Engagement Labs on November 9, 2018
Wire Contributor November 7, 2018 … This election cycle demonstrates that when it comes to political advertising, campaigns look for what influences voters most. Kantar Media/CMAG General Manager Steve Passwaiter noted, “The numbers speak for themselves. TV remains at the forefront of ad choices for political decision makers.” While final numbers are yet to be […]
AP News

More Than $3 Billion Spent on Local Broadcast Television Advertising During 2018 Midterms

Published by Engagement Labs on November 9, 2018
November 7, 2018 … While final numbers are yet to be confirmed, Kantar reports that political campaigns, PACs and other entities spent at least $3.01 billion on local broadcast television ads. Key races included: $115,537,020 spent in the Florida Senate race $63,452,900 spent in the Missouri Senate race $55,050,980 spent in the Nevada Senate race […]
Marketing Dive

Puma retools media strategy with account shift to Havas

Published by Engagement Labs on November 2, 2018
AUTHOR: Erica Sweeney PUBLISHED: Nov. 1, 2018 Dive Insight: As competition in the sportswear market heats up and top brands like Nike and Adidas continue to dominate, Puma is rethinking its media strategy to focus on quality over quantity. The move comes as the brand has experienced some internal disruptions. Earlier this year, French company Kering SA spun off […]
Abasto

Goya Foods, Always Present Helping the Community

Published by Engagement Labs on November 2, 2018
  by: Hernando Ramírez-Santos A young Hispanic girl with a serious heart condition dreamed of having a big Quinceañera, so the Make-A-Wish organization sought out Goya Foods to help fulfill the girl’s dreams, who depends on a pacemaker to live. The company not only responded with a donation of funds, but also helped her get […]
Agility PR

Are consumers living in a “political brand bubble?” Quiz yourself.

Published by Engagement Labs on October 26, 2018
by Bulldog Reporter | Oct 26, 2018 Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of […]