In the news

  • Apple Watch, Bayer, USAA Top Brands With Consumers
    Published by Engagement Labs on July 17, 2017

    Apple Watch is the top brand this year in a year-over-year analysis of 500 consumer brands by Engagement Labs. sIn its TotalSocial Rankings, the company identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations. Apple Watch moved up more than 100 spots. Within the […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 13, 2017

    People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 12, 2017

    Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation. People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 11, 2017

    NEW YORK: People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare […]

  • Online and offline WOM rarely match
    Published by Engagement Labs on June 30, 2017

    NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

  • It’s Time to Solve Influencer Marketing’s Problems
    Published by Engagement Labs on June 27, 2017

    Successful influencer marketing is all about credibility and trust. So it’s ironic that the category is suffering its own integrity issues. The promise of influencer marketing—especially in the era of social media—is its ability to scale the kind of authentic influence people experience offline. These are the trusted conversations and recommendations that occur between people. […]

  • Online Travel Agencies go on summer spending spree
    Published by Engagement Labs on June 26, 2017

    As peak summer sales gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like Marriott and Hilton for pieces of the more than $67.2 billion online U.S. hotel and lodging market – and they are winning: Agencies now control more […]

  • The top OTA brand? It’s TripAdvisor, says one researcher
    Published by Engagement Labs on June 25, 2017

    Using a combination of social media mentions and word-of-mouth conversations among consumers, data and analytics company Engagement Labs has identified the top-performing online travel brands. TripAdvisor came out on top, followed in the rankings by Expedia, Hotels.com, Travelocity, Kayak, Priceline.com and Orbitz. In order to rank the brands, Engagement Labs used its proprietary TotalSocial data, […]

  • LEGO brand gets top ranking in social influence
    Published by Engagement Labs on June 24, 2017

    Recent analysis by an engagement firm have revealed that the LEGO brand is a ‘conversation commander’, with significant conversation online and offline about the brand. Markets Insider reveals that the LEGO brand was ranked number one in the toy category, party thanks to ‘the brand’s exceptionally high offline sentiment score’. Toymaker Lego’s ranking as the […]

  • TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations
    Published by Engagement Labs on June 23, 2017

    NEW YORK, NY – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand […]