In the news

What do Walmart and Fox News have in common?

Published by Engagement Labs on April 24, 2018
When it comes to the most talked about brands, a retail giant and a cable news network are at the top of the pack — offline and online respectively. Walmart grabbed the top spot as the “Most Talked About Brand” offline in an analysis by data and analytics firm Engagement Labs. As the largest brick-and-mortar […]

Study: Walmart Most Talked About Offline Brand

Published by Engagement Labs on April 24, 2018
According to an Engagement Labs study, consumer conversations drive 19% of all consumer sales, which is good news for Walmart. In its recent analysis of more than 500 consumer brands across various categories, Engagement Labs ranked the brands that are the most talked about in consumer conversations, both in person and online. Most Talked About […]

Fox News Tabbed as Brand Most Talked About Online

Published by Engagement Labs on April 24, 2018
Fox News was named The Most Talked About Brand Online by Engagement Labs, which put out their TotalSocial Brand Awards Tuesday. Fox News was the only TV channel among the top three most talked about brands. It was followed by the NBA and the NFL. The most talked about brands offline were Walmart, Coca-Cola and […]

How Consumer Talk Supercharges Advertising

Published by Brad Fay on April 20, 2018
“Advertising is really a conversation-starter,” Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh’s insight as chief marketing officer has propelled great advertising and dramatic sales growth for the Audi brand. It hasn’t hurt Keogh’s career, either. Many marketers acknowledge advertising’s […]

Which brands have the most talkworthy marketing campaigns?

Published by Engagement Labs on April 13, 2018
At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms. With the increased fragmentation of media and the shrinking of consumer attention spans, it is imperative to not only be creative, but to encourage sharing and conversations. New research […]

Study: Pillsbury, Puma top brands for most ‘talkworthy’ marketing

Published by Engagement Labs on April 10, 2018
Dive Brief: Pillsbury was ranked the most “talkworthy” brand online following its 48th Annual Pillsbury Bakeoff, according to the results of Engagement Labs’ Total Social Brand Awards for Brand Sharing made available to Marketing Dive. Pillsbury widely promoted the event, returning last year after a hiatus, on its social media and digital channels. Engagement Labs’ […]

Most ‘Talkworthy’? Online, It’s Pillsbury; On The Street, It’s Puma

Published by Engagement Labs on April 10, 2018
One of the top takeaways from Engagement Labs’ new TotalSocial Brand Awards is that the opinions you see about a brand on social media might be quite different from what’s being said in real life. The first annual Brand Awards, based on analysis of 500 consumer brands, concludes that the “most talkworthy” brands online in […]

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration

Published by Engagement Labs on March 26, 2018
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC [pdf]. The survey, conducted among 22,000 consumers in 27 territories, also found many turning to retailer websites and price comparison websites. While various website types do provide inspiration for […]

Social Media Myopia: What Brands Miss In The Gun Debate

Published by Engagement Labs on March 21, 2018
With tens of thousands of young activists making their signs for this weekend’s March For Our Lives, many protesting both the National Rifle Association and what they perceive as government reluctance to take a tougher stance on gun laws, many brands are likely weighing how—or if—they can chime in. Based on what’s happened to Dick’s […]

The NRA is struggling as brands benefit from dissociating in wake of mass shooting

Published by Engagement Labs on March 20, 2018
The gun club stands to lose a lot as brands distance themselves, research suggests. It’s official: Support for the National Rifle Association is dropping—quickly. In the month since 17 students were murdered by a gunman at Marjory Stoneman Douglas High School in Florida, many brands have done their best to distance themselves from the institution. Big names […]