In the news

  • Cosmetics Business – URL to IRL: These are the leaders of beauty social scoreboard
    Published by Engagement Labs on May 24, 2017

    Dove, Bath & Body Works and Sephora are top the US list, but what other brands have made the grade? Dove, Bath & Body Works and Sephora are the three top personal care and beauty brands in the US, according to the latest social media analysis from Engagement Labs. The marketing research company used its […]

  • PR Week – Study: Heineken, beer brands top hard liquor in brand social conversations
    Published by Engagement Labs on May 23, 2017

    Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study. NEW YORK: Heineken tops the list of both online and offline consumer conversations about alcohol brands, according to a study released by Engagement Labs. Heineken, Jack Daniels, Budweiser, Bud Light, and Corona made up the top five alcohol brands. […]

  • RetailWire – Can offline word-of-mouth be used to drive business results?
    Published by Eléonore Kuentz on May 22, 2017

    Despite the hype, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media, according to Engagement Labs. The word-of-mouth (WOM) marketing researcher also notes that offline conversations drive two or three times as many sales as online, according to studies. Unfortunately, it’s […]

  • MediaPost – Celebrity Endorsers Are Not Influencer Marketing
    Published by Ed Keller on May 21, 2017

    It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other celebrities with huge social media followings are simply paid celebrity endorsers — nothing more, nothing less. That’s why the FTC is cracking down on their failure to disclose payments they receive from marketers to participate in paid promotional campaigns that […]

  • Response Magazine – News Corner May 17, 2017
    Published by Engagement Labs on May 17, 2017

    Engagement Labs reports Amazon performs above average in generating conversation among consumers both offline and online. Walmart is missing from the top brands. Although it is the most talked-about retail brand offline and has the third-highest online volume score, Walmart struggles with low sentiment scores both online and offline. Read the full Response Magazine article, […]

  • Fashion Network – Amazon, Nordstrom, athleisure brands grace TotalSocial top 10 ranking
    Published by Engagement Labs on May 14, 2017

    Social media engagement is important to brands for driving sales, strengthening its relationship with customers, developing a good reputation and for staying in conversations. According to Total Social data from Engagement Labs, a company that measures brand performance with respect to social media and word of mouth, conversations about brands are happening offline more than […]

  • Apparel – Despite the Online Focus, Your Customers Are Talking About You IRL
    Published by Engagement Labs on May 13, 2017

    In a new, first-of-its-kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing retail and apparel brands in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and […]

  • RetailDIVE – Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter
    Published by Engagement Labs on May 12, 2017

    Dive Brief: Amazon topped the list of top 10 retail and apparel brands in terms of social media conversations and word-of-mouth, followed by Nike in second place and Nordstrom in third place, according to Engagement Lab’s latest TotalSocial rankings. The rest of the top 10 in order was Victoria’s Secret, Adidas, Under Armour, Ulta Beauty, […]

  • MR – Amazon, Nike and Nordstrom top new social brand rankings
    Published by Engagement Labs on May 11, 2017

    Engagement Labs, a company that offers data, analytics and insights for marketers, has released its TotalSocial rankings of the top performing retail and apparel brands in the U.S. The rankings, which are derived from combined offline and online consumer conversations, measures over 60 brands’ performance with respect to social media and word of mouth conversations. […]

  • WWD – Amazon, Nike and Nordstrom Score Top Spots in ‘Total Social’ Rankings
    Published by Engagement Labs on May 10, 2017

    Engagement Labs found that most consumer conversations about brands happen offline. Engagement Labs, a company that offers social media solutions for brand marketers, said today that most consumer conversations about brands happen offline, according to its research that analyzed over 60 retail brands. The analysis was based on Engagement Labs’ proprietary data, and the company […]