Managing Director, UK
Steve is the Managing Director of the Engagement Lab’s UK office, which opened in 2011. He oversees Engagement Lab’s operations in Europe. Steve has widespread experience in researching a broad range of marketing and communications issues, including consumer trends, innovation, brand strategy, and advertising/communications effectiveness. He has extensively covered issues such as brand advocacy, word of mouth, and ‘influentials’ from many angles and in all parts of the world – he has considerable expertise on the nature and dynamic of peer-to-peer influence across diverse markets and cultures. Steve is acknowledged as a leader in the holistic measurement of brand WOM, and a regular speaker at industry events and conferences. Prior to joining the Engagement Labs and Keller Fay Group, Steve was a director in a number of major research organizations: Research International, GfK/NOP, and Ipsos. He also previously served as managing director of RoperASW Europe prior to its integration into GfK/NOP. Steve holds a degree in Economics from Cambridge University.