Vice President, Analytics
Rick Larkin is Vice President of Analytics. He is responsible for expanding innovation in our products and services through statistics, machine learning, and big data. A leader in data-driven marketing with more than 15 years of experience at the intersection of marketing, data and technology.
Rick joins Engagement Labs from Neustar’s MarketShare, one of the fastest growing marketing analytics software companies, where he was Senior Vice President of Strategy. His worked enabled marketers and brands globally to build world-class measurement systems to improve their marketing ROI and drive measurable bottom-line results.
Before MarketShare, Rick was director of operations at TBWA\CHIAT\DAY and a management consulting for IBM Global Business Services. Rick received an MBA from the Langone Business School at NYU and a BS in engineering from Rutgers University.