Gemma Toner Joins Engagement Labs Board of Directors
TORONTO, Ontario — December 1, 2015 – Technology and data company Engagement Labs (TSXV:EL), today announces the addition of media and telecommunications executive Gemma Toner to its Board of Directors.
“Gemma brings a wealth of experience and has a proven track record for driving innovation at the intersection of data, technology and digital media,” said Bryan Segal, CEO at Engagement Labs. “We are pleased to have her join our Board and look forward to benefiting from her vast experience, knowledge, tactical execution, and counsel.”
Previously, Toner was an executive at Cablevision System Corporation, a Long Island based cable television company, spanning from 2000 to 2015. Most recently as Senior Vice President of Business Insights and Strategy, she led an enterprise-wide big data initiative designed to utilize advanced analytics to build and grow high performance business and drive strategic planning. During her tenure, she worked closely with the executive team to push technology to consumer and business segments.
“I am pleased to join Engagement Labs’ Board of Directors and lend my industry expertise to a forward thinking, data and technology company looking to revolutionize how brands, agencies and publishers use social media and word of mouth data led insights to drive business decisions and results,” said Toner.
Prior to her role at Cablevision, Toner delivered ground-breaking, first-to-market cable industry products, including Optimum Online (the fastest growing ISP in the U.S. at the time), Optimum Wi-Fi (the largest Wi-Fi network in the New York metro area), Optimum Rewards, Optimum Voice(VOIP) and Optimum Select (interactive advertising).
Additionally, Toner was recently awarded a patent for The System and Method for Set Top Box Viewing Data, which enables the use of set top box data to measure audience viewing.
“Gemma Toner is an extremely talented and proven executive whose experience and relationships will assist Engagement Labs to drive sales & marketing efforts into the United States,” said G Scott Paterson, Chairman of Engagement Labs.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent Total SocialTM data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
For media inquiries please contact:
Marketing Director – Engagement Labs
(o) 647-776-4100 ext 214