Fortune 500 Retailer Selects Engagement Labs’ TotalSocial® Data and Analytics Platform
Deal Opens Up New Vertical for the Company
Montreal, QC/New Brunswick, NJ – (February 28, 2018) –Engagement Labs (TSX VENTURE: EL) announced today it has expanded its roster of TotalSocial® clients into a new vertical by signing its first-ever agreement with a leading U.S.-based Fortune 500 retailer. The contract amount is CAD $152,200 (USD $120,000) per year for three years.
“A powerful part of our TotalSocial platform is the range of brands we have data and analytics for across multiple verticals. We are very pleased to have signed an industry-leading retail client to our client roster and are pleased to have them join the other leading Fortune 500 brands we work with, who also see the value in understanding the social landscape both online and offline, and activating strategies to grow their business based on our unique platform,” said Ed Keller, CEO of Engagement Labs.
Steven Brown, Engagement Labs’ President and Chief Revenue Officer added, “This is a challenging time for the retail industry. TotalSocial is a comprehensive tool that can empower companies to compete and innovate within the retail space. Engagement Labs is tasked with providing data and analytics, not only for the retailer and its competitive set, but also to inform them about the brands that they sell both in-store and online.”
TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands in a range of sectors including: financial services, telecom, media, sports, food, beauty, software and retail.
TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline conversation data. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands. These data sets feed the company’s predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single dashboard, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.
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Ed Keller, CEO