Engagement Labs Wins Contract to Conduct Word of Mouth Research in China for Leading Automotive Manufacturer
TORONTO, Ontario – October 22, 2015 – Engagement Labs (TSXV:EL) and Keller Fay Group, an Engagement Labs company and creator of TalkTrack®, has secured a first-time contract to conduct a word of mouth (WOM) research study in China for a leading automotive manufacturer.
The research will take place during the remainder of 2015 and provide the client with robust, data-driven insights into WOM around the automotive industry within China.
“This is the first of many studies where we can leverage our TalkTrack WOM measurement tools and techniques and extend them into new and different geographies,” said Ed Keller, President at Engagement Labs and CEO at Keller Fay. “This contract win will provide us with the opportunity to mirror the success we’ve had in North American and European markets, into other countries where marketers are recognizing the growing importance of social influence and want data and insights to inform their marketing strategies.”
Research will highlight the dynamics that drive consumer conservation and how it contributes to sales, including how word of mouth travels from larger cities to smaller areas, as the client seeks to grow their market share in Asia. The research will also give guidance on how to best drive up brand advocacy and understand the impact of marketing actions.
“Word of mouth is a critical driver of the consumers decision making process. We have seen in the US that WOM drives 13% of sales on average, and amplifies the effect of paid media by 15%. Now people want to know what it’s impact and role is in other markets. This study will allow the Company to leverage our WOM findings to better plan and optimize its marketing and sales strategies in order to tap into this important marketplace driver,” continued Keller.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent ‘Total Social’ data, analytics and insights for marketers and organizations enabling them to track, measure and benchmark the conversations happening around their brand or industry both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide data and actionable insight to help guide business decisions and power marketing effectiveness.
Engagement Labs’ eValue™ Analytics tool is the global benchmark for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media and digital marketing efforts, distilling it down to a single meaningful number between 0 and 100 — an eValue score. Composed of a series of metrics and Key Performance Indicators (KPIs), an eValue score measures social media Engagement, Impact and Responsiveness which is benchmarked against 100,000+ handpicked and verified brands. The Keller Fay Group, an Engagement Labs company, is the only firm to regularly measure offline conversation, which independent research finds is a significant driver of sales with twice the impact of online conversation.
Engagement Labs maintains offices in Toronto, London and New Brunswick, NJ.
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Marketing Director – Engagement Labs
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