Engagement Labs Signs TotalSocial® Contract with Leading Financial Services Brand

Montreal, QC/New Brunswick, NJ – (February 1, 2018) – Engagement Labs (TSX VENTURE: EL) continues to grow is roster of financial services clients by announcing today that it has signed an agreement with a leading U.S.-based Fortune 500 financial services company (the Customer) for TotalSocial®, its proprietary data and analytics platform. This agreement follows a successful, paid proof of concept with the Customer that Engagement Labs completed in the fall. The contract amount is CAD $450,000 (USD $360,000) for one year.

The Customer will utilize TotalSocial® to help guide its marketing strategies and tactics for North America. Engagement Labs’ TotalSocial® scorecard and diagnostics will be deployed to give guidance and measurement on all aspects of social engagement, both online and offline, while predictive analytics will be deployed to help quantify the impact of TotalSocial® metrics on the Customer’s revenue growth and other key performance indicators.

“This Customer understands well the value of consumer conversation to help drive enhanced marketing ROI and effectiveness, and has embraced TotalSocial® for the value it can bring in providing a comprehensive and unique perspective on the consumer conversations that drive its brand performance,” said Ed Keller, CEO of Engagement Labs. “We are particularly pleased that the agreement follows a successful proof of concept, as the Customer experienced firsthand the platform’s ability to help achieve its goals, including improved marketing ROI and growth in top line revenue.”

TotalSocial® is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial® is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company’s predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSXV: EL) provides the world’s leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology platform combines social media listening metrics and with the world’s only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial® metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207

Ed Keller, CEO
Engagement Labs