Engagement Labs Signs Multiyear TotalSocial™ Contract with a Top US Tax Preparer
NEW YORK (November 16, 2016) – Engagement Labs Inc. (TSX VENTURE:EL) announced that one of the top U.S. tax preparers has entered into a multiyear license agreement for its new TotalSocial™ tool. The three-year agreement is valued at US$180,000.
Launched earlier this year, TotalSocial is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. This score and accompanying diagnostics enables companies to better understand the drivers of marketing effectiveness and ROI, and the actions they can take to drive new revenue.
“We are pleased to be entrusted by this important player in the tax preparation space to help them unleash new opportunities for growing their brand. We are seeing significant and increasing interest in the power that TotalSocial’s data and analytics provides to companies,” said Ed Keller, CEO of Engagement Labs.
Keller continued, “Personal finance and tax support are very important, personal decisions, which consumers rely on the recommendations of friends and family. Now, through TotalSocial, this tax preparer can understand what is being talked about among current and potential customers both online and offline to support sales, improve marketing effectiveness and enhance revenue growth.”
In addition to TotalSocial insights on its own brand, the Company will also be able to benchmark against its competitors in the tax preparation sector, and apply diagnostics to guide improvement.
About Engagement Labs
Engagement Labs (TSXV:EL) is the world’s first TotalSocial™ company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry – both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The TotalSocial measurement solution provides brands with unique data fuelled insights and powerful analytics to understand online and offline social impact and drive business results. As a unique measurement solution, TotalSocial demonstrates to marketers how their online conversations differ from offline conversation and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and Keller Fay’s comprehensive offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
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