Engagement Labs Secures Contract with Leading Global Media Agency for Annual Subscription to Word of Mouth Measurement
TORONTO, Ontario – March 23, 2016 – Engagement Labs (TSXV:EL) has secured an annual contract with a global media agency to provide the company with a subscription to TalkTrack® U.S. data, the leading measurement source of word of mouth conversations.
“Media agencies must have a deep understanding of the brands they are representing, their clients’ target audiences, and the best ways to reach them. Consumer-to-consumer conversation is a key part of the purchase journey and a significant driver of sales. Our data system is the only one that measures the totality of word of mouth conversations – both online and offline. Without looking at the totality, marketers are left with only a partial view and therefore fail to fully take advantage of this important business asset. Access to our data arms the agency with analytics and insights into how to spark word of mouth conversations among consumers to improve marketing effectiveness and drive business outcomes, such as sales,” commented Bryan Segal, CEO at Engagement Lab. “We are excited to add this leading agency to our client list and provide them with access to data-driven knowledge to better meet the needs of their clients. The agency will use our data to plan and buy media, and develop communications strategies in the social realm to determine the most relevant and targeted audiences.”
“The agency segment is extremely important to Engagement Labs as they are responsible for creative, PR, media, and, in many cases, act as an extension of the brands with which they work. Our data is instrumental in helping agencies provide data-centric recommendations to their clients by ensuring they are measuring successful campaigns and building strategies based on industry leading sources. We will continue to drive the agency segment of our business and deliver data-led insights to support and create marketing strategies,” noted Segal.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.
eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Canada, Toronto, ON and Montreal, QC, the U.S., New Brunswick, NJ, and the UK, London.
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