Engagement Labs Reports 127 Percent Increase in Q2 2015 Revenue
TORONTO, Ontario — August 17, 2015 - Technology and data company Engagement Labs Inc. (TSXV:EL), creator of the eValue™ score, is pleased to report its financial performance for the second quarter ended June 30, 2015. For the quarter ended June 30, 2015 revenue increased to $839,005 an increase of 127 percent compared to the quarter ended June 30, 2014. The increase of the company’s year over year quarterly revenue is primarily attributed to the contract renewal and increase in revenue from a California-based Fortune 60 client.
Gross profit margin was 27 percent for Q2 2015 which was equal to the gross profit margin in Q2 2014. Net loss for the quarter ended June 30, 2015 was $2,079,748 compared to $1,488,848 for the quarter ended June 30, 2014. Adjusted EBITDA loss from continuing operations for the quarter ended June 30, 2015 was $1,369,162 compared to $1,020,512 for the quarter ended June 30, 2014. Basic and diluted loss per share was $0.05 for the quarter ended June 30, 2015 compared to $0.20 for the quarter ended June 30, 2014. Engagement Labs` had $6,079,991 of cash as of June 30, 2015.
“During the quarter, we continued to invest in the development of our lead product – eValue – and in the build-out of a sales & marketing team. Our pipeline has never been stronger with respect to companies considering the use of eValue Analytics and other Engagement Labs’ solutions and services. We expect Q3 and Q4 to show meaningful quarter over quarter growth as we convert many of our current prospects into SaaS clients,” said Bryan Segal, CEO at Engagement Labs.
“In addition, having closed on July 24, 2015 the acquisition of New Jersey and London, UK-based Keller Fay Group, we are now head-down working through integration plans. We are very excited about the creation of our proprietary ‘Total Social Score’ which will be anchored by eValue and Keller Fay Group’s proprietary research and analytics which focus on the measurement of earned social media and offline Brand conversations. We believe that this combination of research, data and analytics producing a ‘Total Social Media Score’ will be considered highly unique by the market place and deliver a strong value-proposition to companies world-wide,” Segal continued.
“Also of note is a recent mandate signed in late July for the procurement by Engagement Labs of a ‘Social Media Dashboard’ that will incorporate eValue and other third party social media data and analytics sources for use by a Major Global Retailer. While we are pleased that the first year revenue associated with this mandate is $372,000, what is more significant is having won the confidence of this global Brand and being selected as the vendor of this new approach to assimilating, interpreting and generating action-oriented insights from multiple sources of social media metrics,” noted Segal.
 The Adjusted EBIDTA definition of the Company includes severance payments of $182,441.
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. The eValue suite measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ hand picked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSXV:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue Analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Additionally, through the Keller Fay Group division of Engagement Labs, brands can also measure the marketing performance of offline word of mouth conversations. Engagement Labs maintains offices in Toronto and New Brunswick, New Jersey. www.engagementlabs.com / www.evaluesuite.com
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