Engagement Labs Extends Contract With Leading Global Video Entertainment Platform
Toronto, ONTARIO - May 19, 2016 - The Keller Fay Group, an Engagement Labs (TSXV:EL) company, has extended an annual contract with a leading video entertainment platform to provide the Company with brand, competitor and industry data insights to help set strategy and measure marketing campaign performance.
“The value of Engagement Labs’ data lies in the opportunity for brands to get a holistic view of their performance in key areas that are proven to have an impact on sales and revenue,” said Bryan Segal, CEO at Engagement Labs. “Understanding the totality of conversations around your brand and brand competitors, both online and offline, can provide imperative information for marketers to leverage when developing campaigns and measuring campaign effectiveness. Delivering our clients data-driven insights on their brand is the core of our business and a key way we can provide value in ways no other company at this time can.”
The video entertainment company will leverage Engagement Labs’ syndicated tracking system to effectively keep their finger on the pulse of consumer conversation to ensure they are driving messaging that is both social and talkable.
About Engagement Labs
Engagement Labs (TSXV:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.
eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London.
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Marketing Director – Engagement Labs
O: 647-776-4100 ex 214