Engagement Labs Expands Their Industry Leading Content Amplification Services

Amplification 2.0 will Deliver Greater Reach and Engagement for Clients against Key Targets and Influencer Groups

Technology and data company, Engagement Labs (TSX VENTURE:EL), creator of the eValue™ score, today announces the launch of Amplification 2.0, a publishing tool that broadly distributes content across social media platforms. Throughout the course of the past few months, Engagement Labs has implemented an expanded data-centric methodology and process to drive greater results with innovative industry leading techniques.

As social media is increasingly becoming an all-purpose communication tool, it becomes essential for brands to be present across many social media sites, and the more niche the site, the more valuable the placement. This is further complicated for brands as most niche social networks do not offer advertising options. However, with the right data-centric media plan, Engagement Labs ensures any brand, service, or cause will have their voice heard above the digital noise. Working across the most relevant social destinations, the Company precisely places content, initiating conversation for clients with their target audience.

Bryan Segal, CEO of Engagement Labs shares, "We are very excited about the enhancements to our Content Amplification offerings that allows for increased reach and engagement for our clients. Through our tools, we can authentically connect messages to target audiences in social destinations and against audiences that can otherwise be extremely challenging to reach."

Some of the key new features of Amplification 2.0 include:

  • Aligning an amplification strategy directly against a content plan - optimizing for topic, message, audience and platform
  • eListen and eValue will be used to power the understanding of the end users digital footprint as well as to extract pertinent insights about the size, sentiment, and influencers for any brand, vertical or category
  • Targets will be scoped using larger data sets, historical campaign performance, and qualitative assessments to drive even more refined and efficient results

Segal adds, "We have seen success with the results to date and we look forward to launching this on a larger scale for all of our clients' campaigns. At the end of the day, we are eager to drive greater engagement to ensure that our clients' messages reach their intended audience by driving action to an end destination and generating social advocacy through peer-to-peer sharing."

About Engagement Labs

Engagement Labs (TSX VENTURE:EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter and YouTube. Engagement Labs maintains offices in Montreal, Toronto and Paris. www.engagementlabs.com / www.eValueanalytics.com

eValue Analytics is the global standard for social media scoring, leveraging more than 300 conventional social media metrics to provide a single comprehensive and benchmarked score against 75,000+ handpicked, verified brands which includes marketers, advertisers publishers and broadcasters across the globe.

The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

KCSA Strategic Communications
Kate Tumino
KCSA Strategic Communications
Cait Kilpatrick